K Wave Media, a South Korean media holding company listed on Nasdaq (KWM), announced an ambitious bitcoin treasury strategy by entering into a stock sale agreement worth up to $500 million with Bitcoin Strategic Reserve KWM LLC. This move, announced on June 4, 2025, aims to create a digital treasury focused on $BTC , as well as to finance working capital and mergers and acquisitions in the K-pop and content sectors. The company's shares rose by 160% following the announcement, reaching $6.21.
K Wave aims to become the 'Korean Metaplanet', following a Japanese company that achieved a 4000% stock growth in 2024 due to its bitcoin strategy. The company plans to buy and hold bitcoin as a primary reserve asset, invest in Lightning Network infrastructure, and allow customers to use BTC to purchase K-pop merchandise in a Web3 environment. According to co-CEO Ted Kim, this underscores the company's commitment to decentralization and innovation.
This move reflects a global trend: over 90 companies, including MicroStrategy, are investing in bitcoin treasuries. However, Standard Chartered warns of volatility risks if the BTC price falls below $90,000. K Wave Media combines media and decentralized finance, opening new opportunities for investors and K-pop fans.
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