Paris Saint-Germain reveals the creation of a treasury based on Bitcoin.
PSG announces the inclusion of Bitcoin in its treasury, highlighting its innovative approach to sports finance. With over 80% of young followers, PSG aligns its financial strategy with emerging digital trends. The adoption of BTC by PSG could influence other sports organizations to consider cryptocurrencies in their finances.
Paris Saint-Germain (PSG) has taken a bold step towards financial future by announcing the incorporation of Bitcoin into its treasury. This move positions the club as a pioneer in the convergence between elite sports and digital finance.
During the Bitcoin Conference 2025 in Las Vegas, a spokesperson for PSG revealed that the club has allocated part of its fiduciary reserves to Bitcoin, becoming one of the first elite sports institutions to adopt this cryptocurrency as a reserve asset. The representative emphasized that more than 80% of PSG's fan base is under 34 years old, underscoring the club's alignment with a digitally and technologically advanced generation. This decision reflects a strategy to connect with a young and tech-savvy audience, positioning PSG as a forward-looking club.
PSG reportedly made its first conversion of fiduciary reserves to Bitcoin last year and continues to hold these assets on its balance sheet. This move aligns with a growing trend of corporations adopting Bitcoin as a long-term store of value, seeking to diversify their assets and protect against inflation.
