KOL EnHeng's memecoin strategy on BSC is based on narrative, emotion, and certainty to identify projects with potential for real gains.
He targets mid-cap tokens ($20 million-$50 million), gradually investing while monitoring social and on-chain signals to manage risks.
EnHeng validates projects by analyzing the participation of key opinion leaders (KOL), the distribution of wallets, and comparing social enthusiasm with actual buying activity.
During the Four.meme AMA on May 28, crypto expert EnHeng revealed his approach to memecoin trading on Binance Smart Chain (BSC), emphasizing what really moves the market.
According to EnHeng, the three pillars of a successful memecoin strategy are narrative, emotion, and certainty.
EnHeng, a KOL and legend of memecoin trading from the Chinese GenZ community, was invited to the recent AMA session organized by the memecoin launch platform Four.meme.
He said that a memecoin project with true potential to make a lot of money needs to meet three criteria: 'a system-level narrative, the ability to ignite emotions, and fundamental certainty.'
EnHeng also shared that he applied these principles when building a position in BUILDon (B) before the official announcement of the Trump Family Fund. This decision arose upon recognizing the ambition of $1 within the BNB Chain ecosystem.
The recent rise of $1, driven by its airdrop announcement for WLFI holders, partially validates EnHeng's vision. The market capitalization of $1 has increased, and growing acceptance by CEX platforms signals potential opportunities for related projects.
Regarding emotion, EnHeng values the potential of projects like TST and Mubarak, which induce FOMO and ignite user confidence within the BNB Chain ecosystem.
He analyzes token structures for certainty, such as checking the top 10 wallets to avoid risks from internal wallets, ensuring that the project has a solid foundation before investing.
EnHeng focuses on projects with market capitalizations between $20 million and $50 million, a value range he believes avoids excessive FOMO while retaining significant growth potential.
Initially, he enters with a small capital allocation, increasing if the project shows positive signals. This approach mitigates risks in the memecoin market, which is highly susceptible to hype on social media.
EnHeng focuses on two key factors when evaluating projects: the participation of important KOLs or large wallets and the token distribution structure. He checks the consistency between the 'shouting' on Twitter and on-chain buying data to avoid scenarios of 'shouting but not buying.'
EnHeng's strategy combines technical analysis with market psychology, aligning with the community-driven trend of memecoins.