Chinese Internet: A Seriously Underrated Super Gold Mine
You may not realize that the Chinese internet market is the ultimate paradise for content creators around the world—
800 million internet users, and even if only 1% support you, that's 8 million potential fans, enough to make you a fortune.
A single-language market, with no need to compete for traffic like English bloggers do in the US, UK, India, Australia, etc., making traffic and monetization highly concentrated.
With a per capita GDP exceeding $10,000, the consumption power far surpasses Southeast Asia, India, and even some European countries.
Comparing to the global market: China has won big
YouTube English bloggers? They seem to have a wide audience, but the ad prices vary drastically among the US, UK, Canada, Australia, India... and the traffic is fragmented by algorithms.
Korean bloggers? No matter how high the video quality, facing a small market of 20 million people, it’s hard to make big money with 100,000 fans. In China, the same level would need at least 2 million fans for true financial freedom.
Indonesian and Filipino bloggers? They have a large user base, but the per capita consumption is pitifully low, making monetization difficult; many creators rely purely on passion.
Content quality? There’s still huge room for improvement!
Bilibili is at least 5 years behind YouTube overall, with a million followers still doing “don’t laugh challenge” and low-quality unboxings, while quality content remains scarce.
Douyin once led the global short video trend, but foreigners are now catching up quickly, and TikTok has already seen high-quality content being reverse-exported from China.
Is the self-media market saturated? Nonsense! Truly high-quality vertical fields (in-depth science popularization, hardcore reviews, niche culture) are still blue oceans.
What should ordinary people do?
Don’t just watch the excitement, jump in quickly!
You can pick up your phone to shoot, record life, share skills, and try things out at a low cost.
Improve your basic aesthetic, learn some editing and camera work, and make your content stand out.
Aim for a niche track, don’t compete in humor or looks, create content with some barriers to entry.
Study the platform mechanics; Douyin, Video Accounts, Xiaohongshu—each platform has different traffic logic.
The dividends of the Chinese internet are still there, but the window of opportunity won't stay open forever.
Entering now, you can still reap the rewards—
Don’t wait until others have made enough money to regret not starting earlier.
