In a game-changing move for the tech and crypto worlds, Apple has updated its App Store policies following a pivotal court ruling — now allowing iOS developers to direct users to alternative payment methods. What does this mean? Developers can now integrate crypto like $BTC, $ETH, and even NFT transactions into their apps without the notorious 30% Apple tax.
This update marks a significant leap toward decentralization on one of the world’s most powerful platforms. With over 1 billion active iOS users globally, this shift could be the missing link that finally bridges the gap between mainstream mobile users and the Web3 revolution.
Web3 Just Got Mobile Muscle
For years, developers have faced hurdles when trying to bring crypto payments and blockchain features into the App Store ecosystem. Apple’s strict policies limited innovation, stifling everything from NFT marketplaces to play-to-earn games. But now, the playing field has shifted.
Apps can integrate Bitcoin, Ethereum, and other crypto wallets, creating frictionless on-chain experiences right from your iPhone. Think in-game purchases via NFTs, staking rewards, token swaps, and decentralized finance – all on mobile, without third-party fees.
Mythos Foundation Signals the Surge
The Mythos Foundation, led by Mythical Games, reported 90,000 active users in April 2025 — a clear signal that the appetite for Web3 gaming is growing fast. Their success isn’t isolated; it reflects a broader trend of rising user interest in blockchain-powered experiences, especially as accessibility improves through mobile.
With Apple’s new policy, such games and platforms can now scale faster, acquire users more efficiently, and introduce innovative Web3 mechanics without worrying about app store penalties.
What This Means for Builders & Users
For developers:
No 30% fees on crypto-based transactions
Direct wallet integration for payments, NFTs, and smart contract features
Freedom to build fully on-chain mobile apps without workaround hacks
For users:
More native Web3 apps on iOS
Easier access to crypto, NFTs, and DeFi tools
A smoother gateway into the decentralized world
This opens the doors for everything from blockchain identity apps, Web3 social media, to NFT galleries and DAOs, all directly within the iOS ecosystem.
Is Mass Adoption Finally Within Reach?
Apple’s policy change is more than just an update — it’s a paradigm shift. When a tech giant begins embracing decentralized technologies, it sends a ripple across the entire industry. The walls are coming down, and the Web3 future is becoming mobile-first.
Could this be the turning point for mass adoption of #Bitcoin, Ethereum, NFTs, and Web3 on mobile?
We’re closer than ever.
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