The acceptance of crypto by shops and businesses worldwide is now becoming a new trend, as per a new set of data, Cannes, France, where the Cannes Film Festival is organized will soon start accepting payments in Bitcoin by this summer.
It is worth noting that this move demonstrates the intent to attract wealthier visitors and to shape a new way of paying in digital assets.
Artem Shaginyan, the Lunu’s Pay founder and head of strategy of the company, said the regional government of Cannes aims for a 90% adoption among local merchants.
While talking to a known crypto media outlet, Artemn said, “ This is a big signal. When a city like Cannes, known globally for culture and commerce, starts integrating crypto at scale, it shows that Web3 payments aren’t just a niche thing anymore. It’s about proving that crypto can work in everyday settings, not just online or in theory.”
Cannes is helping to train business owners for crypto
Earlier in February 2025, David Lisnard, the mayor of Cannes, announced a crypto payment integration training session for business owners and professionals to promote the wider acceptance of crypto within the city.
The changing stances of Cannes over crypto demonstrate its willingness to meet the evolving global financial ecosystem.
Over the past few years, dozens of popular cities and regions globally have passed motions to accept crypto as a mode of payment, and some are still exploring the opportunities in blockchain and digital assets.
It is crucial to note that the growing adoption of digital assets worldwide has helped the market to reach new heights, with the market capitalization currently above $3 trillion.
Crypto market price updates
According to the data from CoinMarketCap, the crypto fear and greed index was at 56, indicating a clear sign of fading fear, with Bitcoin trading at $96,550 and its market cap is $1.91 trillion, with a slight loss of 0.25%, and volume fell by 23.60%, reaching $25.08 billion.
Despite growing bullishness in the market, Ethereum remained slow in terms of prices, as at press time it was exchanging hands at $1,836.
As per available data, the intraday gainers list has been ruled by Pudgy Penguins, Virtual Protocol, Bittensor, Kaspa, Official Trump, Flare, Render, Quant, Tron, Cronos, and Maker.
In the same frame, the losers of the list are Walrus, Bitcoin SV, Jasmy Coin, Fartcoin, Celestia, Story, Gala, Core, Algorand, and Avalanche. On the other hand, the losers of the weekly frame are Ethena, Bitcoin SV, Optimism, Celestia, Official Trump, and UniSwap.
