Bitcoin, the OG coin of the market, has now become one of the 1st preferences of corporations, institutions, and whales in terms of investment, and several publicly listed companies have added over 1000% to their stock prices after they opted to buy BTC.

According to a X post from Michael Saylor, $MSTR is now up more than 3000% since adopting the Bitcoin standard. 

$MSTR is now up more than 3000% since adopting the Bitcoin Standard. pic.twitter.com/ZqBKMHG999

— Michael Saylor (@saylor) May 1, 2025

When writing the stock of the company was at $381.60 with a surge of 27.20% since the beginning of this year and from May 01, 2020, an addition of 3,012.56% has been seen in the price of MSTR stock price.

The stock soared more than 500% in 2024 alone, outpacing a number of tech firms and cryptocurrency platforms, thanks to the price increase of Bitcoin and investor faith in the approach.

Source: TradingView

From 2020 till writing, the market capitalization of Strategy (earlier MicroStrategy) has grown 2793%, as in 2020 the cap was $3.60 billion, which is now $104.14 billion.

MSTR had 553,555 Bitcoin as of April 28, 2025, which it purchased for an average of $66,384.56 per Bitcoin, for a total of $33.139 billion. By March 2025, its assets, which reflected large unrealized profits from Bitcoin’s price increase, were valued at over $42.8 billion. 

Will Bitcoin adoption help companies sustain for a longer time? 

A company will sustain for a longer time or not after adopting Bitcoin demands on the business model of the company, but over the years, a few companies have adopted Bitcoin as an investment product, and several of them have generated huge yields, which helped the companies to improve their balance sheet. 

Adopting Bitcoin by corporate and institutional giants can help them attract crypto-savvy customers and users, and the company in an established nation has been setting a record by investing in Bitcoin.

Since the mid of 2020, Strategy (earlier MicroStrategy) has invested billions in BTC, by reducing its exposure and investment in traditional investment products, and as per the chairman of the company Bitcoin is one of the best investment as it has a limited supply which make is attractive as a long term store of value.

Businesses may diversify their treasury reserves away from fiat currencies or low-yield assets by storing Bitcoin, which might help counter inflation concerns. This is especially important in settings with low interest rates or strong monetary growth.  

Corporations and institutions may attract investors and consumers who are aware of crypto by adopting Bitcoin and projecting an image of innovation and forward-thinkingness. 

Strategy has attracted both institutional and individual investors with its Bitcoin strategy, which has made it a stand-in for Bitcoin investing.