🚨BREAKING: #Morgan Stanley to #Launch Crypto Trading on E*Trade
🔹Assets under management: $1.7 trillion
🔹Launch target: 2025 (no set date yet)
🔹Scope: Direct spot trading for Bitcoin and crypto assets
🔹Positioning: Could be first major U.S. bank to offer retail crypto trading at scale
🔹Internal planning began Jan 2025, accelerated under Trump-era pro-crypto policies
🔹Follows previous offerings of BTC ETFs from BlackRock & Fidelity
🔹Regulatory shift: FDIC & Fed scrapped crypto restrictions, SEC eased accounting rules
🔹Goal: Challenge Coinbase, Robinhood; deepen institutional footprint in crypto
🔹Next steps: Exploring partnerships with established crypto firms