šØBREAKING:
#Morgan Stanley to
#Launch Crypto Trading on E*Trade
š¹Assets under management: $1.7 trillion
š¹Launch target: 2025 (no set date yet)
š¹Scope: Direct spot trading for Bitcoin and crypto assets
š¹Positioning: Could be first major U.S. bank to offer retail crypto trading at scale
š¹Internal planning began Jan 2025, accelerated under Trump-era pro-crypto policies
š¹Follows previous offerings of BTC ETFs from BlackRock & Fidelity
š¹Regulatory shift: FDIC & Fed scrapped crypto restrictions, SEC eased accounting rules
š¹Goal: Challenge Coinbase, Robinhood; deepen institutional footprint in crypto
š¹Next steps: Exploring partnerships with established crypto firms
- Bloomberg
$ETH $BTC $XRP