BBVA integrates Bitcoin and Ethereum services in its app
Users can trade and store crypto independently
Bank plans to expand crypto offerings soon
BBVA, Spain’s second-largest bank, has taken a bold step into the crypto space. The bank now allows retail customers to trade and hold Bitcoin and Ethereum directly through its mobile app. This marks a significant move toward mainstream cryptocurrency adoption within traditional financial institutions.
Seamless Crypto Access Without Third Parties
What sets BBVA’s crypto offering apart is that it is entirely self-managed. Users don’t need to rely on third-party platforms—everything is handled within the BBVA mobile app. This setup offers customers greater security, trust, and convenience. The bank ensures full custody of crypto assets, giving users complete control over their digital holdings.
BBVA, the second largest bank in Spain, announced that it will officially open Bitcoin and Ethereum trading and custody services to retail customers in its mobile app. Users can buy, sell and hold crypto assets independently in the BBVA App. The service is self-built and there is…
— Wu Blockchain (@WuBlockchain) July 7, 2025
Future Plans for Expansion
BBVA isn’t stopping at just Bitcoin and Ethereum. The bank has confirmed its intention to introduce more crypto assets and tokenized products in the near future. This move could position BBVA as a leader among traditional banks entering the Web3 space, providing users with a broader range of investment opportunities in digital assets.
This development is a clear indication that crypto adoption is gaining momentum, even among legacy financial institutions. BBVA’s initiative may also inspire other banks to develop similar in-app solutions to meet growing consumer demand.
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