Publicly‑traded Murano launches a Bitcoin treasury initiative.
SEPA facility of up to $500M to fund BTC purchases.
Murano holds 21 BTC, exploring Bitcoin payments at its hotels.
Murano Global Investments PLC, listed on Nasdaq under the ticker MRNO, has taken a bold leap by incorporating Bitcoin into its corporate treasury strategy. The real estate and hospitality company has already acquired 21 BTC as part of its initial steps in adopting this digital asset approach. This move positions Murano among a growing number of publicly traded companies that view Bitcoin as a strategic reserve asset.
SEPA Funding: Up to $500M
To further support its Bitcoin treasury strategy, Murano has entered into a Standby Equity Purchase Agreement (SEPA) with Yorkville Advisors, allowing it to raise up to $500 million. The company plans to use a large portion of these funds to increase its Bitcoin holdings over time. This substantial financial commitment highlights the company’s confidence in Bitcoin’s long-term value proposition.
The strategy is not just about holding Bitcoin—it aligns with Murano’s broader vision to modernize its financial operations and embrace digital innovation.
JUST IN: Publicly traded Murano adopts #Bitcoin treasury strategy and enters into an up to $500 million SEPA to buy BTC.
Nothing stops this train pic.twitter.com/0azfLEsz7e
— Bitcoin Magazine (@BitcoinMagazine) July 7, 2025
Strategic Fit with Core Operations
Murano’s core businesses in real estate and hospitality remain central to its operations. However, it now plans to enhance these sectors through the integration of Bitcoin-related initiatives:
Asset monetization: Considering sale-leaseback options to free up capital for Bitcoin investments.
Hospitality innovation: Introducing Bitcoin as a payment method and offering BTC-based reward programs for guests.
Capital efficiency: Using proceeds from the SEPA agreement to gradually accumulate Bitcoin.
With changes in accounting standards making it easier for companies to hold Bitcoin on their balance sheets, Murano is seizing this opportunity to diversify and strengthen its financial position.
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