Retail Still Asleep: Is the Fuel for the Next Rally Missing?

As Bitcoin reaches new ATH in Q2 2025, retail investor activity remains noticeably weak. The chart above shows that BTC transfer volume in the $0–$10K range—a proxy for retail demand—has only slightly increased.

While price continues to trend upward (white line), the 30-day percentage change in retail demand (green line) is mostly flat. This indicates that large investors or institutions are likely driving the rally, while retail participants are yet to join in significantly.

🧠 What have we learned from previous cycles?

Major bull runs often start with institutional momentum, but they sustain and accelerate when retail steps in with volume and confidence—just like we saw in 2020–2021.

Takeaway

Sustainable price expansion requires a clear uptick in retail interest.

We're seeing early signs of movement, but it's not yet a breakout.

If retail volume kicks in over the next few weeks, new ATHs may just be the beginning.

Written by burakkesmeci