coinbase got hacked. the breach was real, and the data exposed was serious. but what it reminded me is this:
coinbase isn’t just a crypto exchange — it’s one of the biggest security companies in the world. we expect banks to protect us, but coinbase holds the keys to millions of people’s funds.
security isn’t part of the product — it is the product. and still, they’re the default bridge for most people entering crypto.
not because they’re perfect, but because they’re convenient, and familiar, and still trusted — even after this.
Since 2022, we’ve been building something ambitious: a full-stack analytics platform that merged web2 and web3 data to help crypto teams understand who their users are. To get there, we built everything in-house — from RPC aggregation to multi-chain funnels, attribution layers, and session-level wallet insights. The tech worked. The insights were powerful. But it was too much, too early — and too heavy for the stage we’re at as a company.
Iteration cycles took months. Infrastructure costs were high. It slowed us down. After a lot of reflection, we’ve made the decision to narrow our focus and double down on the foundational tech we believe in most — the piece that can support everything else later. It means hitting pause on analytics, but doing so with clarity and conviction.
To our customers: thank you. You’ll be refunded for annual plans, we’ll help you migrate if needed, and make sure your data is accessible. I’m personally here if you need help.
The next chapter is about rebuilding fast, from first principles, with a leaner stack — and yes, AI at the core. I’ll share more soon about what we’re working on and how it all ties together. For now, just wanted to say thanks. We’ll be back — with something even better.