Harry Tan

21Shares, one of the largest crypto exchange-traded product (ETP) issuers, teamed up with the House of DOGE to launch the only Dogecoin ETP endorsed by the Dogecoin Foundation. 

The Dogecoin ETP will be listed on the SIX Swiss Exchange, trading under the ticker DOGE. 

A Grand Display of the Growing Support for DOGE

Asset manager 21Shares AG (“21Shares”) announced that it formed an “exclusive partnership” with the House of DOGE to create the only Dogecoin ETP endorsed by the Dogecoin Foundation. In a press release, 21Shares said the ETP will trade under the ticker ‘DOGE’ and will list on the SIX Swiss Exchange. The partnership underscores the meme coin’s growing support. It marks the first significant milestone “in bringing institutional grade exposure to Dogecoin, one the most community driven and widely recognised digital assets.”

The asset manager submitted an S-1 registration statement for its 21Shares Dogecoin ETF to the US Securities and Exchange Commission (SEC) on April 9, 2025. If successful, the proposed fund would grant investors direct exposure to DOGE’s price movements without having to own the underlying asset.

In its press announcement, 21Shares said, "21Shares Dogecoin ETP is 100% physically backed, offering a transparent and seamless way for investors to gain exposure to Dogecoin through traditional financial channels.”

Dogecoin (DOGE) has surged in popularity since its launch in 2013 to become one of the “most widely recognised and accessible cryptocurrencies, known for its fast transaction speeds, low fees, and increasing merchant adoption.”

Dogecoin (DOGE) Could Become a Global Currency

The House of DOGE, the official corporate arm of the Dogecoin Foundation, is reportedly committed to marketing the ETP when it launches to reinforce DOGE’s role in mainstream media.

In the statement announcing the partnership, Jens Wiechers, Co-Executive Director of the Dogecoin Foundation, commented:

“For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential. This initiative with 21Shares provides a regulated path for institutions to participate in and amplify the ‘Dogecoin is Money’ vision, while still honoring the community’s spirit. Global adoption is critical, and we’re excited to take this next step – ensuring Dogecoin stays fun, but gains the credibility and backing needed to thrive at scale.”

Commitment to Expanding Investor Access to Innovative, Community-Driven Assets 

While DOGE’s technical advantages are commendable, Dogecoin has also successfully built a “highly engaged and socially impactful community” based on a guiding principle of “Do Only Good Everyday.”

Duncan Moir, President at 21Shares, said:

“Registered investment vehicles are essential for broadening access to digital assets, and Dogecoin’s growing adoption underscores its significance in the crypto ecosystem. 

By partnering with the House of Doge, we are taking a pivotal step in bringing transparent and institutional-grade investment options to the market. This move reflects our commitment to expanding investor access to innovative and community-driven assets while maintaining the highest regulatory and operational standards.”

Sarosh Mistry, President and CEO of Sodexo North America and Director-Elect of House of Doge, also commented on the partnership.

“Our partnership with 21Shares demonstrates the evolving maturity and legitimacy of Dogecoin in the financial world.

Institutional products will empower new types of investors to participate in the Dogecoin ecosystem, reinforcing its role as a leader in the future of digital assets.”

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.