Asad Ullah Bhatti

DeFi and CeFi campaigns are far more effective at reaching existing crypto users than crypto gaming and gambling campaigns, recent data shows.

Crypto gaming and gambling campaigns are the most expensive way to acquire users with existing crypto wallets, ranking highest in cost among all sectors of the crypto industry, recent data shows.

“Gaming and gambling campaigns are the most expensive, with a median CPW of $8.74 and a lower quartile of $3.40,” Web3 marketing firm Addressable co-founder Asaf Nadler said in a recent report posted on X. CPW, or cost per wallet, is deemed a higher “quality” metric because it tracks the cost of website visitors with a crypto wallet already installed in their browser.
“Higher churn” rate may be to blame.
Nadler previously told Cointelegraph that their analysis data showed that users with a wallet are more likely to convert to crypto products.

Nadler said the high cost-to-return ratio of crypto gaming and gambling might be due to “higher churn, speculative behavior, and intense competition.” He added:
“If Web3 gaming is truly “inevitable,” we need to find a more powerful UA engine to make it as sustainable as in Web2.”
However, Axie Infinity co-founder Jeff “JiHo” Zirlin said in an April 11 post on X that periods of high CPW are a good time to experiment.
“Create new games/product lines, consolidate our market share, and get ready for the next market expansion,” Zirlin said. “Know when it's a coiling phase. Know when it's time to explode,” he added.
Meanwhile, decentralized finance (DeFi) and Centralized Finance (CeFi) campaigns have it a lot easier with attracting new crypto users. “DeFi/CeFi campaigns are the most cost-efficient, with a median CPW of $2.79 and a lower quartile of just $0.10,” Nadler said.
The results are based on 200 programmatic campaigns run on Addressable by over 70 advertisers, claiming to target an estimated 9.5 million users globally.

It tracks how CPW varies across market cycles, regions, campaign strategies, and audience segments.
Premium markets cost more to reach crypto users during downturns
Nadler said that while premium markets experience low-cost conversions for existing crypto wallet holders during bull runs, attracting their attention becomes significantly more expensive during market downturns. 
He highlighted that in 2024, the US and Western Europe saw CPW increase by four times and 27 times, respectively, between Q1 and Q3, as the markets continued to consolidate and interest from crypto wallet holders waned.
“While these markets provide scale and quality during bull runs, they become significantly more expensive when sentiment turns bearish, making them less sustainable during downturns,” Nadler said.
Meanwhile, emerging markets like Latin America and Eastern Europe “offer exceptionally low CPW in favorable conditions but can experience extreme cost volatility.”  #CryptoGamingBoom #CryptoGames

Team members of the TRUMP meme coin launched by President Trump before his inauguration will receive $321.6 million worth of token unlocks next week.TRUMP unlock accounts for over 60% of next week's insider unlocks worth $519 million.Fast Token and Arbitrum team members will also receive unlocks of $80.6 million and $27.2 million, respectively.

Official Trump (TRUMP), launched by President Trump, will unlock over $320 million worth of its tokens to team members next week despite the dominant risk-off sentiment across the crypto market.

"Incoming TRUMP unlock could stretch its decline"

Team members of the TRUMP meme coin will receive $321.6 million of unlocked tokens next week, according to data from Tokenomist.

Token unlocks can lead to price declines if the new supply is sold in the open market. The negative sentiment surrounding unlocks could quickly spark selling pressure as investors may price in the new supply ahead of time.

The unlock could put further pressure on TRUMP holders, who have experienced significant drawdowns in the past months following increased risk-off sentiment dominating the crypto market.

President Donald Trump announced the launch of TRUMP in a Truth Social post two days before his inauguration on January 18. Since peaking at an all-time high of $73.43 on January 19, TRUMP has declined by 89%, trading around $8.05 at press time, per CoinGecko data.

The upcoming unlock, representing 40 million TRUMP, will increase the meme coin's new circulating supply to about 240 million TRUMP — still far below its total supply of 1 billion TRUMP. Hence, the token risks further downside pressure, especially if it sees more unlocks under current market conditions.
The decline in TRUMP mirrors that of the broader meme coin sector, which has plunged from a market cap of $127.26 billion in December to $45.64 billion on Friday, per CoinMarketCap data.
While the TRUMP unlock accounts for over 60% of next week's $519 million insider unlock, Fast Token (FTN) and Arbitrum (ARB) team members will also receive new unlocked supply worth $80.6 million and $27.2 million, respectively. $MEME #DonaldTrumpCoin #trumpcoin #TRUMP #memecoin🚀🚀🚀

While campaigning for the presidency in 2024, Donald Trump promised to become the "crypto president." But since he began his second term in January, cryptocurrency values have crashed.
Bitcoin (CRYPTO: BTC) saw its price fall from over $100,000 on Inauguration Day to $81,000 as of this writing. It's worth pointing out that broader financial markets have declined as well, with the S&P 500 down about 12% since President Trump took office.
But the current sell-off could be an opportunity for cryptocurrency investors, particularly those interested in Bitcoin. That's because the policies Trump has put in place could ultimately benefit Bitcoin, the largest, most widely used crypto. In particular, two recent policies could support the next bull run in Bitcoin.
1. The strategic cryptocurrency reserve
On March 3, President Trump announced the United States would establish a strategic cryptocurrency reserve including Bitcoin, Ethereum, XRP, Solana, and Cardano. The aim of the reserve was to make the U.S. the "Crypto Capital of the World," Trump said.
The reserve will only hold assets forfeited as part of criminal or civil proceedings. It won't buy or sell any cryptocurrency on the foreign market. Investors who were hoping for the U.S. to become a big buyer of cryptocurrencies were disappointed at the announcement.
But the current sell-off could be an opportunity for cryptocurrency investors, particularly those interested in Bitcoin. That's because the policies Trump has put in place could ultimately benefit Bitcoin, the largest, most widely used crypto. In particular, two recent policies could support the next bull run in Bitcoin.
1. The strategic cryptocurrency reserve
On March 3, President Trump announced the United States would establish a strategic cryptocurrency reserve including Bitcoin, Ethereum, XRP, Solana, and Cardano. The aim of the reserve was to make the U.S. the "Crypto Capital of the World," Trump said.
The reserve will only hold assets forfeited as part of criminal or civil proceedings. It won't buy or sell any cryptocurrency on the foreign market. Investors who were hoping for the U.S. to become a big buyer of cryptocurrencies were disappointed at the announcement.
But the crypto reserve could play a very important role in the next bull run for Bitcoin and other crypto assets. It practically endorses them as legitimate assets that can store value.
That opens the door for more institutional investors to adopt Bitcoin for their and their clients' portfolios, as the U.S.-endorsed asset now seems far less risky. Growing institutional adoption is going to be the biggest driver of value for Bitcoin over the coming years. Bitcoin's price goes up when demand exceeds supply. Institutional investors, and their hundreds of trillions of dollars of assets, represent a lot of potential demand.
2. The impact of the Trump tariffs
There's an important relationship between the U.S. dollar and the value of Bitcoin. When the dollar weakens, investors seek out alternative assets, such as cryptocurrency.
Theoretically, a tariff on imports would raise the relative value of the U.S. dollar. If demand for foreign goods falls, countries relying on exports to the U.S. will see their currency weaken relative to the dollar to maximize demand and supply.

Bitcoin remains strong and on target to break above a stiff overhead resistance zone, signaling a possible short-term bottom. Will altcoins follow?

Bitcoin
BTC
$82,821
is showing strength as buyers have pushed the price above $82,500, but higher levels are likely to attract solid selling from the bears. CryptoQuant analysts said in a recent market report that Bitcoin could face resistance around $84,000, but if the level is surpassed, the next stop may be $96,000.

Although trade tensions between the United States and China have flared up, institutional crypto investment firm Bitwise remains bullish on Bitcoin. Bitwise chief investment officer Matt Hougan said in a post on X that the firm’s previously predicted year-end target of $200,000 for Bitcoin remains in play.

However, market participants remain cautious in the near term. The US-listed spot Bitcoin exchange-traded funds continued to witness outflows on April 9 and April 10, according to Farside Investors data.

Could Bitcoin break and sustain above the overhead resistance? Will altcoins follow Bitcoin higher? Let’s analyze the charts of the top 10 cryptocurrencies to find out.

Bitcoin price analysis
Bitcoin’s recovery from the $73,777 support has reached near the resistance line, which is a critical level to watch out for in the near term.

The 20-day exponential moving average ($82,435) is turning down, but the relative strength index (RSI) has risen close to the midpoint, indicating that the bearish momentum is weakening. The BTC/USDT pair is expected to face intense selling at the resistance line, but if the bulls prevail, the rally could reach $89,000 and then $95,000.

Sellers are likely to have other plans. They will try to defend the resistance line and pull the price below the immediate support at $78,500. If they manage to do that, the pair could retest the vital support at $73,777.

Ether price analysis
Ether
ETH
$1,566
rebounded off the $1,368 support on April 9, but the bulls are struggling to sustain the higher levels.

The downsloping moving averages and the RSI in the negative territory suggest that the bears hold the edge. Sellers will try to sink the ETH/USDT pair below $1,368. If they can pull it off, the selling could accelerate, and the pair may tumble to $1,150.
If buyers want to prevent the breakdown, they will have to quickly push the price above $1,754. That clears the path for a rally to the breakdown level of $2,111. This is an essential level for the bears to defend because a break above $2,111 suggests a short-term trend change.
XRP price analysis
XRP
XRP
$2.00
rose back above the breakdown level of $2 on April 9, but the recovery is facing selling at the 20-day EMA ($2.09).

If the price turns down from the 20-day EMA, the bears will try to sink the XRP/USDT pair to the critical support at $1.61. Buyers are expected to fiercely defend the $1.61 level because a break below it may clear the path for a decline to $1.27.
#TariffsPause $BTC $ETH $XRP

$SOL Fartcoin Surges 30% Amid Recovery from 2025's Worst Financial Crash
Table Of Contents
Surprising Spike: Fartcoin Rallies as Broader Crypto and Stock Markets Collapse
A Rare Breakaway: Fartcoin Soars While the Rest Sink
What’s Driving Fartcoin’s Rise?
Can Fartcoin Hit $1 or More?
Final Take: Fartcoin's Future in a Volatile Market
Surprising Spike: Fartcoin Rallies as Broader Crypto and Stock Markets Collapse
In a shocking turn of events during 2025’s biggest financial meltdown, one unlikely asset stood out — Fartcoin. While global stock markets and major cryptocurrencies like Bitcoin and Ethereum saw sharp sell-offs on what’s now being dubbed the 2025 Black Monday, the Solana-based memecoin defied all expectations, surging 30% within 24 hours.

This unexpected rally caught the attention of both retail traders and seasoned investors. While panic spread across traditional markets, Fartcoin seemed to float — or rather, rise — above the chaos.

A Rare Breakaway: Fartcoin Soars While the Rest Sink
As most cryptocurrencies bledq red, Fartcoin became the top-performing memecoin of the day. Major Solana tokens like BONK and Dogwifhat took heavy losses, mirroring Bitcoin’s sharp decline below $75,000 after a brief pump fueled by false tariff pause news.

In contrast, Fartcoin showed remarkable strength, gaining over 30% in price, alongside a massive 159% surge in trading volume, totaling more than $375 million. This unusual movement led analysts to describe the token’s behavior as a “rare decoupling” from Bitcoin and broader market trends.

According to CoinMarketCap, Fartcoin’s price climbed from $0.4179 to $0.6057 in a single day, settling around $0.5839 at the time of reporting. Its market cap ballooned to $583.91 million, a 30.02% increase, confirming that this wasn’t just a fluke — it was real capital flowing into the asset.

What’s Driving Fartcoin’s Rise?
There are several catalysts fueling Fartcoin’s explosive performance:

Solana Ecosystem Innovations:
The Solana network recently introduced PumpFi, a new liquidity tool, and PumpSwap, a decentralized exchange dedicated to meme tokens. These platforms simplify access to tokens like Fartcoin, reducing friction for buyers and increasing demand.
Meme Culture Momentum:
As social media flooded with slogans like “hot air rises,” Fartcoin became a symbol of defiance against market panic. This surge of community-driven hype has helped propel it further into the spotlight.
Historical Strength in Volatile Markets:
This isn’t the first time Fartcoin has performed well during market turmoil. Its previous ability to thrive amid uncertainty has built a narrative of resilience — something traders are clearly leaning into.
Can Fartcoin Hit $1 or More?
Many investors are now eyeing the $1 mark as the next key target. Some bullish projections even point toward $1.40 to $2, especially if the broader Solana ecosystem continues gaining traction.

There are a few key factors to watch:

PumpFun and PumpSwap adoption
Rumors of a Solana ETF
Retail inflow into meme assets
General market recovery post-tariff panic
If these factors align and risk appetite returns to the market, Fartcoin could ride the next wave of memecoin momentum to even higher valuations.

Final Take: Fartcoin’s Future in a Volatile Market
While it’s still a highly speculative asset, Fartcoin’s performance during one of the worst crashes of 2025 proves it’s more than just a joke. It captured investor attention at a time when few assets were gaining ground, and its link to Solana’s growing ecosystem gives it a strong foundation for future growth.

Caution remains essential — especially with geopolitical tensions and regulatory changes influencing the crypto space. But for now, Fartcoin has positioned itself as a standout player in the memecoin market, turning chaos into opportunity.$SOL
#BTCvsMarkets #RiskRewardRatio #StopLossStrategies