Respond to Trump competition? Biden hires meme manager?

According to the Washington Times:

The Biden campaign plans to communicate with young people by hiring someone to manage its content and Meme pages,

Use this as an effort to connect with Gen Z voters.

In Daybook’s recruitment information,

The team is looking to hire partners

to manage Internet content for election campaigns,

Includes Meme content.

The campaign team believes that

Meme when presidential candidates try to promote

They played an important role in the campaign.

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