Mom shared the story of sewing a Nike backpack by hand, which led to Nike sending two boxes of gifts to the boy and his mother, one large and one small. The large box is for the mother, and the small box is for the boy, along with a handwritten letter, which is really thoughtful.
The small box sent the boy two jerseys, both of his favorite players. The large box contains two pieces of clothing for the mother, a hoodie and a T-shirt, with a nice detail that the Nike logo on it is exactly the same as the one she sewed. There is also a red backpack like his and a pair of basketball shoes.
In the handwritten letter to the mother, Nike thanked her and said that they saw a different kind of Nike logo through her, and they felt the great maternal love.
Nike wrote that mothers are the first and greatest coaches for their children in this world, giving them the confidence to be brave, Just do it!
There is a touching detail that the letter also used the logo embroidered by the mother.
Some netizens said that Nike's advertisement of this humanistic care was too successful, no wonder it remains timeless.
Nike's approach really surpasses endorsements by big stars because a mother's love is unparalleled.
Netizens commented: If this wave of public relations were replaced by Xibei and Boss Jia, would it be a different story?