@BitlayerLabs Series on User Incentives and Potential Airdrop Logic

Introduction:

It must be said that Bitlayer's marketing truly understands user psychology, especially regarding airdrops.

Currently, its collaboration with Binance Wallet on the "Booster" event has attracted many users. For the average person, "Try it first, after all, there might be an airdrop" is the biggest motivation.

From an investment research perspective, this design has two layers of value:

Educating the Market: Cultivating users' habits of using BTCFi through rewards;

Cold Start Strategy: Attracting liquidity and attention in the early stages of the ecosystem.

However, the problems are also very real:

Early users may just be "opportunists" and may not stick around;

If there is no continued attraction after the airdrop, it may lead to rapid attrition.

Therefore, the key to @BitlayerLabs lies in the "retention rate" after the airdrop, which is the hard indicator for testing the sustainability of the ecosystem. #Bitlayer