#Binance Alpha airdrop has broken through 100 issues: isn't it a bit incredible that it has reached 100 so quickly?

Let me talk about my hundred-issue journey with Alpha——

Having immersed in the crypto space for these years, I have seen too many rises and falls.

From the early, wild days of earning tokens on-chain, to the crazy cycles of contract leverage, and now to the power struggles of various platform ecosystems, to be honest, there are very few things that have kept me engaged over the years.

Binance Alpha is one of them!

Many people ask, why bother participating in such small gains? I think this mindset is problematic; the opportunities in WEB3 emerge from many small events. Participation is the only rule to maintain your connection with the industry—participate first, summarize later, and then find opportunities!

Don't dismiss any wealth; the opportunity for change may be hidden within, but if you don't participate, you'll never have a chance!

Speaking of which, I didn't get involved with Alpha at the very beginning; when it first launched, I habitually observed first.

It wasn't until around the 5th issue that I realized, no, this is an opportunity; I must join in. Now at the 100th issue, aside from missing two days in between, I've almost daily set alarms to earn points.

Seeing it evolve from a niche experiment to a daily habit for hundreds of millions of users, I actually feel quite emotional—

This circle is never short of new concepts, but there are very few that can truly implement the concept of 'inclusive'.

Let me share my feelings after participating in so many events:

One, it’s not just a tool for making money; it’s a civilian entry into Web3—

I remember in my early years bringing newcomers into the space; I always had to spend two days teaching them about private key management, how to use blockchain explorers, and reminding them not to click on unfamiliar links. But now my first suggestion to newcomers is: Come on, play with Alpha for a month first.

This is its most wonderful aspect—simplifying the barriers to Web3.

No need to remember seed phrases, no need to calculate gas fees; spending just 1 minute daily to complete basic tasks can accumulate points, redeem airdrops, and even interact with different public chain ecosystems through these projects.

Many elderly parents and relatives have no idea what the crypto space is, but they have learned to use their phones to earn points. For them, there’s no need to understand too much; they just open their accounts daily, buy a few, sell a few, and wait to claim coins to sell, akin to scanning a code on the roadside to collect eggs!

So when in early May there were few participants and many rewards, many people easily earned thousands of U in a month.

Interestingly, I have a friend from the traditional sector who had never encountered Web3 before; he only heard me mention that it has returns with no risk, and he brought his wife and parents to persistently earn points.

Later, he would occasionally chat with me, discussing stablecoin investments, and even talk to me about risk management in DeFi mining. This path of 'growing while earning' is more effective than any tutorial.

Web3 has been shouting about inclusivity for so many years, but few have truly achieved it. Alpha has accomplished it in the most straightforward way: allowing ordinary people to naturally enter this world while obtaining certain returns.

Once more people and funds enter, a portion will inevitably convert into real users and investments in the crypto space, and the foundation of the ecosystem will truly stabilize.

Two, within the criticism lies value: being scrutinized means it is truly doing something—

Over the years of investing, I have summarized a rule:

Whenever something has the potential for profit, it will never satisfy everyone and will invariably face criticism. Projects without any complaints are either newly launched or have no users.

Alpha has never been short of criticism—too small rewards, difficult to obtain, chaotic rules, overly strict risk control. But in my view, receiving criticism is not necessarily a bad thing.

Because criticism essentially expresses 'expectation'. People criticize the small rewards because they have genuinely earned them; they complain about frequent rule changes because they care about the opportunity.

Throughout this journey, I have witnessed multiple evolutions of Alpha:

High-point monopolized airdrops have introduced first-come-first-served opportunities for low-point users;
If first-come-first-served fails, a second phase of collection was introduced;
If multiple accounts were caught, facial recognition and slider verification were introduced;
If the TGE model always tanks, multiple models and Booster activities were introduced…
Such responsiveness is truly rare in the crypto space.

I have seen too many projects treat user feedback as decoration, close the doors to cut profits, write rules like ancient scripts, and when issues arise, customer service only sends template replies, leaving users with no avenue for complaints;

But Alpha is not like that; both CZ @CZ and Yi Jie @Yi He are genuinely addressing issues, often seen actively participating in various comment sections, responding positively to useful opinions and suggestions, and having the feedback team evaluate them.

In the crypto space, platforms willing to listen to criticism and resolve issues are a hundred times more reliable than those that only brag. The ability to lay rules out in the open and adjust mechanisms based on user feedback is true competitiveness.

Moreover, Alpha’s rule adjustments always follow a core logic: lowering barriers to a fairer level, making studios and script users bear higher costs.

Under Binance's scale and risk control system, no one can rely on clever tricks to consistently exploit the rules. Those who reach the end are still the ordinary people who treat Alpha seriously.

Three, what has Binance Alpha truly brought to the industry?

I think this is a very critical question—

The impact that Alpha has brought to the industry is far more than just a tool for earning tokens.

Since Binance integrated Alpha with its main application, new projects wanting to go public must first pass Alpha, revitalizing the rhythm of the entire industry.

In recent months, I've clearly felt an improvement in project quality: from early unknown small tokens to projects like NEWT and SAHARA that have seen several-fold growth after launch, to regional projects like NXPC that can make waves in the Japanese and Korean markets, all of them proactively use Alpha as their debut stage.

This is exactly CZ's strategic foresight—using the platform's traffic and user base to compel project parties to genuinely value the experience of ordinary investors.

What’s even more interesting is its impact on the landscape of regional exchanges. In the past, platforms like Korea's Upbit and Japan's BitFlyer had no competitors due to local advantages; outsiders found it hard to shake things up.

But early users could enter through Alpha in advance, for example, NXPC, where Alpha opened on-chain trading 90 minutes early, allowing for easy arbitrage of 2-3 times by the time the exchange officially launched—this wealth effect forced regional platforms to accelerate their token listing pace, or else they'd lose market share.

In the past, this was unimaginable.

As He Yi said: 'Wallet airdrops and Alpha fundamentally respond to users' real needs.'

It allows project parties to reach users more precisely and gives ordinary users the chance to participate with low barriers, further pushing exchanges to transition from merely earning trading fees to 'deepening ecological inclusivity'.

What Alpha will change is the underlying logic of the entire industry—from a game of information asymmetry for a few to truly walking towards ecological co-construction for the majority.



Conclusion: In a restless circle, 'authenticity' is the rarest—

The crypto space is never short of cults and innovative traps; what it lacks are sustainable opportunities. Alpha may not be perfect, with varying degrees of earnings, optimization space for mechanisms, and always more participants than rewards, but at least it has achieved one thing:

It allows ordinary people without backgrounds or skills to earn stable income in this highly uncertain market with their time and patience; this stability is more precious than gold.

Watching it grow from a wave of skepticism to the 100th issue, seeing more ordinary people step into Web3 because of it, I suddenly feel that this is how the industry should be—less myth-making, more inclusive attempts; less closed-door creation, more sincerity in listening to users.

As for those still entangled in the rules, perhaps you could think from another angle: in the crypto space, how many platforms allow you to complain yet still willingly spend a few minutes daily participating?

Being able to do this is a strength in itself. Looking forward to 500 issues!