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Yi He

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BNB Holder
BNB Holder
7.8 Years
Co-Founder & Chief Customer Service Officer in @Binance /Holder of #BNB
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On the Crest of the Wave in 2025In the year 2024, when the tide of the times rolls in, some are swallowed by the storm, while others hold their torches against the wind. This year, Bitcoin breaks through the $100,000 mark, declaring to the world with a string of code that consensus will eventually split the dark clouds; Trump loudly launches 'Trump Coin', and the collision of politics and blockchain sparks absurd yet real flames; CZ returns to social media to continue his chatter, taking over Labs and renaming it YZi Labs, still the boy who has always been bullish on Bitcoin. Binance silently prowls, with global registered users surpassing 250 million, and the total trading volume of spot and derivatives reaching the $100 trillion mark. Behind every digit are countless sleepless nights. This year, Binance has more than 5,000 employees, with 172 employees receiving year-end bonuses exceeding 1 million RMB, and 3,271 receiving bonuses exceeding 100,000 RMB, the highest bonus being 10.2 million. We hope to give the best treatment to the best people in the market. If you're strong enough, come and ride the wave!

On the Crest of the Wave in 2025

In the year 2024, when the tide of the times rolls in, some are swallowed by the storm, while others hold their torches against the wind. This year, Bitcoin breaks through the $100,000 mark, declaring to the world with a string of code that consensus will eventually split the dark clouds; Trump loudly launches 'Trump Coin', and the collision of politics and blockchain sparks absurd yet real flames; CZ returns to social media to continue his chatter, taking over Labs and renaming it YZi Labs, still the boy who has always been bullish on Bitcoin. Binance silently prowls, with global registered users surpassing 250 million, and the total trading volume of spot and derivatives reaching the $100 trillion mark. Behind every digit are countless sleepless nights. This year, Binance has more than 5,000 employees, with 172 employees receiving year-end bonuses exceeding 1 million RMB, and 3,271 receiving bonuses exceeding 100,000 RMB, the highest bonus being 10.2 million. We hope to give the best treatment to the best people in the market. If you're strong enough, come and ride the wave!
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Great to have, but it's okay not to haveThere has been a lot of discussion about educational qualifications lately. I wrote a serious long article. If it's useful to you, take a look; if not, just pretend you didn't see it. From tribal hunting to settled living, humanity ushered in the agricultural era of working from dawn to dusk. Everything revolves around the most important production resource: land. The family structure, of course, is based on clan aggregation. For most people, knowing the 24 solar terms, depending on the weather for food, and understanding that planting in spring and harvesting in autumn is more important than reading. Works like The Book of Lord Shang, The Salt and Iron Debate, and The Prince are representative of this era. Education and literacy are privileges of the few, hence 'all things are lowly, only reading is noble.' Therefore, a single exam can lead to great success, and with a good result, one can 'ride the spring breeze swiftly, seeing all of Chang'an's flowers in a day.'

Great to have, but it's okay not to have

There has been a lot of discussion about educational qualifications lately. I wrote a serious long article. If it's useful to you, take a look; if not, just pretend you didn't see it.
From tribal hunting to settled living, humanity ushered in the agricultural era of working from dawn to dusk. Everything revolves around the most important production resource: land. The family structure, of course, is based on clan aggregation. For most people, knowing the 24 solar terms, depending on the weather for food, and understanding that planting in spring and harvesting in autumn is more important than reading. Works like The Book of Lord Shang, The Salt and Iron Debate, and The Prince are representative of this era. Education and literacy are privileges of the few, hence 'all things are lowly, only reading is noble.' Therefore, a single exam can lead to great success, and with a good result, one can 'ride the spring breeze swiftly, seeing all of Chang'an's flowers in a day.'
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MeMe Learning Notes1. Subculture: From the margins to the center stage. Expression is a commonality of humanity; good MEMEs can transcend cultural maps and bring a smile. When the collective self-identity, emotions, and subjective intentions of the public overlap, unique values, semantics, and forms of expression will emerge. For example, the Love Mourning Family of the QQ era, the Social Shake of the mobile video era, or the Sanhe God of the post-industrial era, which formed a unique subculture. I did not grow up in Western culture, but I believe that every culture has certain groups with which you will have deep resonance. Therefore, the subculture I mentioned earlier is very niche and outdated, which is not a good expression of MEME, but it appears in history in some extreme form, vividly and refreshingly.

MeMe Learning Notes

1. Subculture: From the margins to the center stage.
Expression is a commonality of humanity; good MEMEs can transcend cultural maps and bring a smile. When the collective self-identity, emotions, and subjective intentions of the public overlap, unique values, semantics, and forms of expression will emerge. For example, the Love Mourning Family of the QQ era, the Social Shake of the mobile video era, or the Sanhe God of the post-industrial era, which formed a unique subculture. I did not grow up in Western culture, but I believe that every culture has certain groups with which you will have deep resonance. Therefore, the subculture I mentioned earlier is very niche and outdated, which is not a good expression of MEME, but it appears in history in some extreme form, vividly and refreshingly.
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Product Testing# So, do you see the same investment portfolio that I see? Full of survival instinct# Holdings outside of BNB come from long-term airdrops from launchPool. 😂
Product Testing# So, do you see the same investment portfolio that I see?
Full of survival instinct# Holdings outside of BNB come from long-term airdrops from launchPool. 😂
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Some clarifications and reflections on Labs1. The relationship between Labs and Binance 1. Binance labs has been renamed as Yzi labs and operates independently. Ella Zhang is the person in charge and CZ directly manages Labs. Currently, there are thousands of projects invested in, and only a very small percentage of the projects are listed on Binance. From the first day of the establishment of Labs, these are two completely independent teams, making independent decisions. 2. The coins listed on Binance are isolated by layers of firewalls, but one thing that is undeniable is that if Binance is willing to give a certain amount of coins as airdrops to users, it will serve as a reference indicator. 3. Labs staff and public investment project information, as well as the names of other investors in the market. Investment information is basically public information in the market. If there is a record of bribery, we welcome evidence and public supervision. If any Binance or Binance-related employee asks for money, shares, or tokens from any project or partner, we will definitely send them to jail and ruin their reputation.

Some clarifications and reflections on Labs

1. The relationship between Labs and Binance
1. Binance labs has been renamed as Yzi labs and operates independently. Ella Zhang is the person in charge and CZ directly manages Labs. Currently, there are thousands of projects invested in, and only a very small percentage of the projects are listed on Binance. From the first day of the establishment of Labs, these are two completely independent teams, making independent decisions.
2. The coins listed on Binance are isolated by layers of firewalls, but one thing that is undeniable is that if Binance is willing to give a certain amount of coins as airdrops to users, it will serve as a reference indicator.
3. Labs staff and public investment project information, as well as the names of other investors in the market. Investment information is basically public information in the market. If there is a record of bribery, we welcome evidence and public supervision. If any Binance or Binance-related employee asks for money, shares, or tokens from any project or partner, we will definitely send them to jail and ruin their reputation.
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If we disagree, you're probably right.1. Is the cryptocurrency world going to end? Recently, many posts in the industry that are pessimistic about blockchain are very popular. Many people outside the industry are asking me if the blockchain scam is over? People in the industry are asking if the industry has no future? What stage of the cycle are we in? Compared with good news, bad news is more likely to make headlines, and bad news is also more likely to get more traffic and attention. What is more worthy of ridicule than people in the cryptocurrency circle pessimistic about the cryptocurrency circle? These behaviors and emotions are constantly contagious, engulfing traffic and intensifying. Even some OG retirements have been magnified as evidence that "the cryptocurrency circle is over." Some industry-firm idealists also reveal anxiety and confusion in their chats with me.

If we disagree, you're probably right.

1. Is the cryptocurrency world going to end?
Recently, many posts in the industry that are pessimistic about blockchain are very popular. Many people outside the industry are asking me if the blockchain scam is over? People in the industry are asking if the industry has no future? What stage of the cycle are we in? Compared with good news, bad news is more likely to make headlines, and bad news is also more likely to get more traffic and attention. What is more worthy of ridicule than people in the cryptocurrency circle pessimistic about the cryptocurrency circle? These behaviors and emotions are constantly contagious, engulfing traffic and intensifying. Even some OG retirements have been magnified as evidence that "the cryptocurrency circle is over." Some industry-firm idealists also reveal anxiety and confusion in their chats with me.
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Some summaries, not investment advice. 2017 was the ICO era, and public fundraising directly replaced VC and PE, so the bull market in 2017-2018 belonged to the OG platform and proxy investment. As long as you grab a share, you can make money. In 2021, DeFi rose, and the actual market began to diversify and divert. As long as you run fast, you can make money. At that time, IEO could also negotiate with the project party to release a part of the shares to users, so the general pricing was low when it went online, and buying new instead of old was also a typical feature of this period. But now IEO is generally considered to have legal risks in most countries, so it can only be airdropped and market-priced, which means that if the circulation is large and the opening price is low, the project will perform relatively steadily, such as BB and Lista, but compared with 21 years, it is still too fast and lacks a sufficient wash process. The rise in 2024 was initiated by BTC ETF. The smart money in this wave belongs to the king-level projects and Lumao Studio. They love each other and have created a wave of beautiful data together. On the one hand, the project parties can raise more money from VCs (if you observe the top VCs in the market, they are all over a billion US dollars, which will indeed push up the pricing of good projects), and on the other hand, the project parties with money and users are full of confidence. There are millions of users on the chain. It doesn’t matter if they don’t go on a certain platform. There are many CEXs to go on. If there is no CEX, there are still DEXs. At worst, there are Dexes on their own chains. Trading platforms do not have pricing power, so for projects with high valuations, everyone should look at the fundamentals, not just the market value, but also the circulation. Today, the market has indeed changed again. The fratricide between Lumao Studio and L2 projects has turned into a farce, and the Lumao era may be coming to an end. At present, there are more professional players in both the primary and secondary markets. They have various tools to hedge risks, but they have also expanded the market size. As an ordinary investor, the ICO in 2017, the IEO in 2021, the nesting dolls, and even the 2023 strategy of making money may not be suitable for today's market. Is it a healthier market if there is a lack of VC investment and fewer project parties? In every cycle, there will be some projects that cross the bull and bear markets, and there are also countless king-level projects that fall on the road. Whether it is web2 or web3, there are very few successful startups, and projects that cross the gap and cross the cycle are even rarer. Investment is risky, so be cautious when entering the market.
Some summaries, not investment advice.

2017 was the ICO era, and public fundraising directly replaced VC and PE, so the bull market in 2017-2018 belonged to the OG platform and proxy investment. As long as you grab a share, you can make money.

In 2021, DeFi rose, and the actual market began to diversify and divert. As long as you run fast, you can make money.

At that time, IEO could also negotiate with the project party to release a part of the shares to users, so the general pricing was low when it went online, and buying new instead of old was also a typical feature of this period.

But now IEO is generally considered to have legal risks in most countries, so it can only be airdropped and market-priced, which means that if the circulation is large and the opening price is low, the project will perform relatively steadily, such as BB and Lista, but compared with 21 years, it is still too fast and lacks a sufficient wash process.

The rise in 2024 was initiated by BTC ETF. The smart money in this wave belongs to the king-level projects and Lumao Studio. They love each other and have created a wave of beautiful data together. On the one hand, the project parties can raise more money from VCs (if you observe the top VCs in the market, they are all over a billion US dollars, which will indeed push up the pricing of good projects), and on the other hand, the project parties with money and users are full of confidence. There are millions of users on the chain. It doesn’t matter if they don’t go on a certain platform. There are many CEXs to go on. If there is no CEX, there are still DEXs. At worst, there are Dexes on their own chains.

Trading platforms do not have pricing power, so for projects with high valuations, everyone should look at the fundamentals, not just the market value, but also the circulation.

Today, the market has indeed changed again. The fratricide between Lumao Studio and L2 projects has turned into a farce, and the Lumao era may be coming to an end. At present, there are more professional players in both the primary and secondary markets. They have various tools to hedge risks, but they have also expanded the market size. As an ordinary investor, the ICO in 2017, the IEO in 2021, the nesting dolls, and even the 2023 strategy of making money may not be suitable for today's market.

Is it a healthier market if there is a lack of VC investment and fewer project parties? In every cycle, there will be some projects that cross the bull and bear markets, and there are also countless king-level projects that fall on the road. Whether it is web2 or web3, there are very few successful startups, and projects that cross the gap and cross the cycle are even rarer.

Investment is risky, so be cautious when entering the market.
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Recently, some friends have been discussing what coins should and should not be listed on Binance. I will try to explain: The cryptocurrency world is a free market. The liquidity and trading volume of CEX and CEX, CEX and DEX, and various trading platforms are a total pool. CEX is not a closed market. Even if Binance does not list these projects, these projects still exist. Trading volume and funds will also be diverted to the corners of the entire industry. In addition to the unlocking of VC-invested projects, Meme coins, chain-based local dogs, wool-pulling, and capital plates will all be diverted. After the ETF is approved, the traditional financial market will also divert funds that flow directly to the cryptocurrency world. Let's look at VC again. Some VCs are indeed the core reason for the inflated prices, but VCs generally raise funds from LPs for a 7-year lock-up period of 4+3 years, collecting management fees + dividends; VCs are generally unlocked one year after TGE (not all), so many VCs in the cryptocurrency circle are also going bankrupt, and some VCs' LP investments in the cryptocurrency circle may also return to zero; and project parties that have received large amounts of financing have more possibilities to cross the bubble cycle, but the fundamentals of the currency price and governance model are determined by the project party, and there is no standard answer. Therefore, before investing, everyone needs to do a more in-depth analysis of the project tokens, such as token application scenarios, release cycles, holding ratios, and initial circulation. There is no standard answer. The rise of Defi has brought more liquidity to the industry and increased freedom, which has increased the difficulty for CEX to try to formulate rules, but this is precisely the charm of the free market in the cryptocurrency circle. DYOR
Recently, some friends have been discussing what coins should and should not be listed on Binance. I will try to explain: The cryptocurrency world is a free market. The liquidity and trading volume of CEX and CEX, CEX and DEX, and various trading platforms are a total pool. CEX is not a closed market. Even if Binance does not list these projects, these projects still exist. Trading volume and funds will also be diverted to the corners of the entire industry. In addition to the unlocking of VC-invested projects, Meme coins, chain-based local dogs, wool-pulling, and capital plates will all be diverted. After the ETF is approved, the traditional financial market will also divert funds that flow directly to the cryptocurrency world. Let's look at VC again. Some VCs are indeed the core reason for the inflated prices, but VCs generally raise funds from LPs for a 7-year lock-up period of 4+3 years, collecting management fees + dividends; VCs are generally unlocked one year after TGE (not all), so many VCs in the cryptocurrency circle are also going bankrupt, and some VCs' LP investments in the cryptocurrency circle may also return to zero; and project parties that have received large amounts of financing have more possibilities to cross the bubble cycle, but the fundamentals of the currency price and governance model are determined by the project party, and there is no standard answer. Therefore, before investing, everyone needs to do a more in-depth analysis of the project tokens, such as token application scenarios, release cycles, holding ratios, and initial circulation. There is no standard answer.
The rise of Defi has brought more liquidity to the industry and increased freedom, which has increased the difficulty for CEX to try to formulate rules, but this is precisely the charm of the free market in the cryptocurrency circle. DYOR
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