🧠 Marti Technologies Allocates 20% of Treasury to Bitcoin — Institutional Crypto Adoption Grows

Marti Technologies, a Turkish mobility app listed on the NYSE, has announced plans to allocate up to 20% of its financial reserves into Bitcoin ($BTC ), citing the asset’s long-term store-of-value potential. The company may increase the allocation to 50% and add other digital assets like Ethereum ($ETH ) and Solana ($SOL ) in the future.

CEO Oguz Alper Aktem said the move reflects a strategic response to ongoing inflation and global currency instability. All crypto assets will be custodied with a licensed institutional provider, adhering to regulatory and security standards.

While the stock dipped over 6% pre-market to $2.49, the bold move aligns Marti Technologies with a growing list of public companies embracing digital assets in treasury management.

This marks another step toward mainstream institutional adoption of Bitcoin and crypto as alternative stores of value.

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