In the crypto world, the most traded thing—
is not technology.
Not real products.
It is… trust.
Have you ever witnessed unknown coins skyrocketing,
just because of a tweet from Elon Musk.
Or a vague promise from a familiar face on YouTube.
But have you ever wondered:
Does the trust of a celebrity
could it become a long-term business model?
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Think about luxury bags.
A Gucci bag, a Louis Vuitton —
contains nothing more than an ordinary bag.
But the price can be hundreds of times.
What are you paying for?
The premium of trust.
Believing: that bag makes you special.
Believing: you are in a different league.
Crypto is the same.
Sometimes people don't buy tokens.
They buy the story.
They don't believe in the product,
they believe someone will believe stronger than they do.
And push the price even higher.
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I have a friend —
who invested tens of thousands of dollars in a project,
just because… the CEO looked 'trustworthy' on YouTube.
Don't read the whitepaper.
Don't analyze the technology.
Just analyze… the aura.
It sounds absurd.
But it's more common than you think.
A few months later, the CEO disappeared.
The project shattered like a bubble.
Trust disappears.
As quickly as it once appeared.
And this is not just the story of crypto.
Bill Gross – the 'Bond King' – once made investors
pay a premium above real value,
just because of his name.
But when performance declines,
trust quietly follows.
Even Warren Buffett —
also witnessed Berkshire Hathaway stocks
trades below intrinsic value.
In the end, all trust
must face reality.
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In crypto, 'idols' are still thriving.
The 'Ethereum Avengers.'
The 'Crypto Oracles.'
The 'Messiahs of the new cycle.'
They do not sell tokens.
They sell the belief that you will get rich fast.
But the truth is:
They make money from your trust —
not necessarily from real talent.
Trust is easy to create.
Easy to sell.
But extremely hard to maintain.
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So why do we still pay a premium for this intangible thing?
Because deep down in everyone,
there is always a part that wants to believe they are special.
I want to believe I will 'hit it big'.
I want to believe someone knows the shortcut to dreams.
And when someone tells a story good enough,
bringing along charisma,
and promises they will take us to that dream —
We…
give them our trust.
And money.
No need to think much.
Just 'hope'.
But…
Trust is like painkillers.
If there is no real value underneath,
it will soon lose its effectiveness.
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The most important thing is:
Trust is just the beginning.
Not the destination.
mean Amazon didn't become an empire
just because Jeff Bezos is trustworthy?
Tesla didn't succeed
because Elon Musk knows how to joke on Twitter.
They succeed because they create real value.
As for trust —
it's just what helps them survive until then.
So if you plan to invest in a project…
Stop,
and ask yourself:
Am I buying real value,
or just paying for a pretty story?
Trust can be the catalyst for quick price increases.
But real value is what keeps that long-term.
One day,
trust will have to face reality.
And that day…
always comes sooner than you think.