Michael Saylor’s bold Bitcoin strategy is paying off in a massive way MicroStrategy now holds over $24 billion in unrealized profit on its BTC holdings. As one of the earliest corporate adopters of Bitcoin, Saylor's conviction in the asset class has turned his company into a de facto Bitcoin ETF, with hundreds of thousands of BTC accumulated since 2020. With Bitcoin now reaching new all-time highs, the market is viewing Saylor’s play as one of the most successful strategic bets in financial history. As institutions take note, this could spark a new wave of corporate crypto adoption.

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