Binance has heavily invested in the world of football and sports in general! The cryptocurrency exchange has been the exclusive crypto sponsor of the Brazilian Football Championship (Brasileirão Assaí and Series A, B and C of the Women's Brasileirão) since May 2022, in a three-year contract with CBF. Additionally, Binance launched the "Fanverse of Brasileirão Assaí", an interactive platform for fans, and the first NFT of Brasileirão Assaí.

Binance is not limited to Brazil, sponsoring international sporting events such as the Africa Cup of Nations and football clubs in Europe, such as Porto and Lazio. The company seeks to redefine the interaction between fans and clubs through Fan Tokens, which allow fans to participate in voting and activities that unlock rewards.

Binance's relationship with the sports world is a strategy to expand the adoption of cryptocurrencies and engage fans in a new digital ecosystem, promoting education about cryptocurrencies and the intersection of sports and technology. #Write2Earn #TrendTradingStrategy