🚀 How Yapyo Is Fueling the $ARB Pump
Arbitrum’s token, $ARB , is enjoying a surge and a key driver appears to be the recent launch and traction of the Yapyo protocol on Arbitrum. Let’s break down how this “mindshare flywheel” is pushing ARB higher…and why it matters.
📅 Launch Date & Early Momentum
Yapyo officially launched on Arbitrum on June 8, 2025, announcing its on-chain, talk-to-earn model backed by AI-powered analytics from KaitoAI and CookieDotFun.
Within two hours, the protocol amassed over 6,000 followers, signaling rapid community interest.
🔁 Yap-to-Earn: The ARB Incentive Mechanism
Around May 27–June 30, Arbitrum and Kaito launched a “Yap to Earn” campaign, allocating 126,000 ARB (out of a total 400K ARB rewards) to top content creators on X via Kaito’s Yaps platform.
The campaign runs May through August 2025, with monthly reward themes June (DeFi), July (Chains), and August (AI)and 400K ARB total rewards, including 50K ARB for non-English creators.
🌐 Mindshare & Social Growth
Yapyo grabbed ~4.75% of Arbitrum’s mindshare in a recent 24-hour window—surpassing ARB’s ~2.97% .
It’s drawing comparisons to earlier viral attention protocols like Loudio, thanks to its potent mix of AI tracking, token rewards, and social traction .
⭕ Social-Driven Volume – Every tweet tagged and scored via Yapyo turns into attention and discussion around Arbitrum—and triggers trading activity.
⭕Buybacks & Tokenomics – Yapyo’s native token tokenomics include buybacks and staking rewards, which draw deeper attention to the ARB reward pool.