The super app transformation of #X超级应用转型 X is social-based, integrating financial and AI functions, aiming to create a one-stop platform similar to WeChat. Its core initiatives include the launch of X Money payment services (in collaboration with Visa), exploring credit/debit card business, and planning to introduce investment trading features. Additionally, the deep integration of the AI assistant Grok enhances intelligent advisory and data analysis capabilities. Despite the return of advertisers (96% returning) and the xAI acquisition (optimizing capital structure) bringing a turnaround, it still faces challenges in regulation, technical stability, and user trust. If successful, X could reshape the Western digital ecosystem.
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