The Core Direction of Transformation for #X超级应用转型

Integration of Financial Services

The X Plan will launch investment trading, credit/debit cards, and digital wallet (X Money) services, allowing users to complete payments, transfers, and wealth management directly on the platform. The first phase will introduce peer-to-peer payment functionality, with the possibility of issuing proprietary bank cards by 2025.

Vision: Users can complete their entire financial life on X, "from buying pizza to investment trading."

Deep Empowerment of AI Technology

Integrating the technology of xAI company to enhance the precision of advertising placement, content recommendation, and the intelligence of financial services, such as personalized investment advice and risk assessment.

Expansion of Business Ecosystem

Live e-commerce and creator tipping functions have been launched, and diverse revenue models such as subscription (X Premium) are being explored, aiming to reduce dependence on advertising.

Current Progress and Challenges

Implementation of Payment Services

X Money has partnered with Visa and plans to launch in the U.S. in 2025, supporting product purchases, balance storage, and creator tipping.

Controversy Over Advertising Business Recovery

Despite claiming that 96% of advertisers have returned, projected revenue for 2025 is only $2.3 billion (down from $4.1 billion in 2022), and some brands still have doubts about the platform's stability.

Increased Regulatory Risks

The expansion of financial services must address compliance issues such as anti-money laundering and financial licenses, potentially facing regulatory scrutiny from multiple countries.