🚨 JUST IN: NYSE-listed food brand DDC Enterprise (DayDayCook) is raising $528 M to buy more #Bitcoin! 🍽️🧭💰
📌 **What’s going on:**
Raised via three funding paths: PIPE equity, convertible note, and $200 M equity line of credit
Backed by major crypto & institutional players like Animoca Brands, Anson Funds, Kenetic, QCP Capital
All proceeds earmarked for expanding their corporate Bitcoin treasury
📈 **Why this matters:**
It’s one of the largest single-purpose BTC raises by an NYSE-listed firm
Signals “smart money” sees Bitcoin as a strategic corporate reserve
Shows traditional brands entering the institutional accumulation game
💡 DDC already holds 138 BTC, bought recently — now doubling down with huge capital firepower
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🧠 Binance Square POV:
Institutional precedent: This sets a tone for more public companies to stack BTC
Brand credibility: A legacy food company leading the charge elevates Bitcoin’s profile
Market impact: $528 M inflow could tighten supply, boost BTC price dynamics
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💬 Bounce it off here:
Would more consumer brands raising BTC change your confidence in corporate crypto adoption?
Is this just the beginning of a wider trend in “Bitcoin treasury companies”?
Drop your hot takes below 👇
