$BTC The involvement of such a prominent figure as Donald Trump and his company, Trump Media, in the crypto space, especially through substantial investments in Bitcoin and even with the launch of a Bitcoin ETF by Trump Media, lends a level of legitimacy and visibility that few corporate or political entities could offer. For many investors and the general public who are still skeptical or unaware of cryptocurrencies, the association with a recognized brand, even if controversial, can lower the barrier to entry and the fear of the unknown.