A 234-page report from the U.S. Office of Government Ethics reveals Donald Trump's 2024 income could reach 69 million USD. Notably, 57 million USD (≈ 82 %) comes from the liquidation of WLFI tokens – a DeFi project directly influenced by the former president's family.
🔹 57 million USD – WLFI DeFi
— Tokens sold to the public through three private & public sales, market capitalization upon listing reaches 420 million USD.
— The Trump family holds 11 % of the supply; estimated sales in 2024 are 38 million tokens.
🔹 12 million USD remaining – “Trump ecosystem”
— 3 million USD: Save America book (100 thousand copies, average cover price 30 USD).
— 2.8 million USD: Trump Watches (4 limited models, 2,000 pieces per model).
— 2.5 million USD: sneaker & fragrance (two product lines, gross profit margin >55 %).
— 1.3 million USD: The Greenwood Bible (the “Collector’s Edition”).
— 1 million USD: the card set & guitar “45 Guitar” (signed guitar).
— 0.7 million USD: remuneration for 6 speaking engagements, average fee 115 k USD/event.
Detailed analysis:
Brand leverage – Each Trump-branded product is “packaged” as a political souvenir, allowing for a 15–40 % higher pricing than the market.
Crypto as a fundraising channel – WLFI helps the Trump family raise funds quickly, bypassing the stringent IPO process but poses legal risks (the SEC is keeping an eye).
The “blind trust” mechanism – The White House emphasizes that all assets are managed by his two sons through a private fund, trying to separate Trump from allegations of conflict of interest.
Short comparison with VP JD Vance
The declaration is only 15 pages long, income >50,000 USD.
Main source: royalties from the book Hillbilly Elegy and a few small investments – a huge difference compared to the “Trump empire.”
❓ How do you think crypto revenue will affect Trump’s 2024–2025 campaign strategy?
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