Recently, an AMA interview hosted by Neo Tokyo gave us an in-depth understanding of how the Raijin platform, centered around Web3 technology, successfully integrates into the Steam ecosystem and changes the way games are distributed and players interact. This interview was led by EJ and Alan, guiding us through a profound discussion about gaming, blockchain, and innovative marketing.

The birth of Raijin: Born for game distribution

The original intention of the Raijin platform comes from the actual difficulties the team encountered while promoting games. They achieved an astonishing 124,000 installations through the game Riftstorm during the Steam Next Fest, and this successful experience inspired them to develop Raijin—a platform specifically designed for game discovery and distribution.

Unique interaction and incentive mechanisms

The core feature of Raijin lies in its direct connection with Steam accounts, tracking players' game progress and achievements in real-time through the public Steam API. These achievements are converted into 'Play Pass' on the Raijin platform, allowing users to earn points to redeem gift cards from various brands including Amazon, Nike, Xbox, etc., by completing game tasks, participating in competitions, and promotional activities.

Real data and market feedback

The platform has proven to have a very high user retention and conversion rate in actual applications. For example, in achievement competitions on the platform, 86% of players are new users who purchased the game for the first time. This data is very persuasive, allowing Raijin to quickly gain the attention of game publishers and investors.

Community-driven and brand marketing

Raijin places special emphasis on player social interaction and brand participation. Through various means such as competitions, referral rewards, and exclusive events, the platform not only encourages players to actively engage in gaming activities but also helps game publishers quickly accumulate attention. For example, (The Lost Glitches) successfully made it to the Steam trending list, directly leading to additional investment and market attention.

The clever integration of Web3 and Web2

Although the blockchain technology behind Raijin is powerful, its design concept is very 'invisible' to ensure mainstream user acceptance. The game does not need to emphasize Web3 features; users can naturally participate and experience the conveniences and benefits brought by blockchain. This design significantly lowers the entry barrier for traditional players.

Data-driven future strategies

Raijin not only focuses on short-term traffic bursts but also discovers trends through continuous data analysis, providing game publishers with precise market insights. By analyzing player achievements, preferred types, and activity participation, Raijin is able to offer customized marketing plans and targeted promotions for games.

Future outlook for the Steam platform

The interview pointed out that Steam is gradually accepting Web3 games, but still strictly limits certain features involving blockchain, such as avoiding direct links to 'connect wallet'. This cautious attitude, on the contrary, promotes a more robust and secure gaming ecosystem, and Raijin takes this opportunity to provide a more compliant and smooth promotion path for games.

Summary

This AMA between Neo Tokyo and Raijin not only showcases the huge potential for integrating Web3 technology with the traditional gaming ecosystem, but also indicates the transformative direction of the future gaming market. With a design concept centered on innovative interaction, data-driven insights, and user focus, Raijin has successfully brought new possibilities for game distribution. In the future, this model will undoubtedly influence broader game distribution and marketing strategies, propelling the gaming industry into a new era.



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