According to reports from multiple media outlets on June 7, 2025, Eric Trump, the second son of Donald Trump, announced that the decentralized financial platform World Liberty Financial (WLFI), associated with his family, has reached a collaboration with the Meme coin project TRUMP, and plans to hold TRUMP tokens in a large scale within WLFI's long-term treasury. However, this news did not effectively boost the price of TRUMP, and the market response was tepid and short-lived, raising doubts in the crypto community about its 'pump' capabilities.
📉 Key Points of the Event
Short-lived market reaction:
After the announcement, the price of TRUMP surged by 6.4%, but quickly fell back, failing to form a sustained upward trend. Analyst Pluid pointed out: 'Eric's pump did not drive TRUMP up, which is definitely not a good sign.'
Content and Background of the Collaboration:
WLFI is controlled by the Trump family-related entity DT Marks DEFI LLC, with Eric himself serving as a board member of WLFI. The collaboration statement emphasized the shared vision of both parties on 'cryptocurrency, patriotism, and long-term success,' but did not disclose specific holding sizes or timelines.
Current Status of TRUMP:
As of June 7, TRUMP had a market cap of approximately $2.05 billion, down 3.2% in the past week, reflecting weak market confidence.
🤔 Reasons for Community Doubts
Ineffectiveness of the pump:
Previous dynamics related to the Trump family (such as Trump himself issuing coins, dinner invitations) significantly stimulated coin prices, but this time, Eric's collaboration statement failed to replicate a similar effect, exposing market fatigue towards the 'Trump concept.'
Lack of substantial support:
As a Meme coin, the price of TRUMP highly relies on emotional speculation. Although WLFI claims 'long-term holding,' it has not tied specific funds or application scenarios, being questioned as merely a slogan-type collaboration.
Controversy over insider trading:
Previously, WLFI advisor Ogle was questioned for using insider information to trade TRUMP, and although he publicly denied it, it still weakened market trust.
💎 Conclusion
This event highlights that the influence of celebrity endorsements on Meme coins is declining, with the market paying more attention to the project's substantial value and application prospects. If the Trump family cannot provide ecological support beyond mere hype, TRUMP may continue to face selling pressure.
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