In 2025, Binance made a strategic shift by completely renewing its criteria and processes for token listings. The goal is clear: to increase transparency, security, and focus the ecosystem on projects with high impact and solid fundamentals.

Whether you are a trader, holder, or Web3 developer, understanding this new dynamic is key to identifying good opportunities, avoiding risks, and knowing how to position yourself before a token gains visibility on the world's largest platform.

Binance Alpha: the new prelude to major listings

One of the main novelties is Binance Alpha, a kind of 'preview' for early-stage projects. Here, users can exchange tokens on-chain before their official inclusion in the Spot market, allowing Binance to observe token behavior and community response from the very beginning.

Binance Alpha is available both in the Binance Wallet and on the Exchange, and already supports tokens on networks like BNB Chain, Solana, Ethereum, Sui, Base, and Sonic Chain. It is expected that other emerging blockchains will be integrated over time.

There are two types of entry into Alpha:

  • Pre-TGE projects (before issuing tokens): Fundamentals such as user base, business model, and relevance in key sectors like infrastructure, digital consumption, or service innovation are evaluated.

  • Projects with circulating tokens: Binance analyzes market data such as trading volume, liquidity, price stability, and valuation evolution, in addition to reviewing code, audits, unlock schedules, and regulatory risks.

Spot, futures, and Alpha: defined steps for each stage

From Binance Alpha, a project can advance to the Futures market and eventually to the Spot market. Each step requires meeting specific technical and financial criteria:

  • Futures: Tokens with a good track record in Alpha, price stability, sustained high volume, and compliance with their roadmap are prioritized. Cases with suspicions of manipulation (pump and dump) or little regulatory clarity are penalized.

  • Spot: Projects can come from Alpha, Futures, or initiatives like Launchpool, Megadrop, and HODLer Airdrops. Overall performance, liquidity, tokenomics, and community and price stability during previous phases are reviewed.

In Latin American countries like Argentina, Colombia, and Mexico, where retail traders represent a significant percentage of crypto volume, this clarity in processes allows anticipating movements and making more informed decisions.

Initiatives that boost projects before listing

Before reaching the Spot market, Binance promotes tokens through three main programs:

  • Launchpool: Users can 'farm' new tokens by staking with BNB or specific assets.

  • Megadrop: Integrates staking with Web3 activities (using dApps, interacting with contracts, missions) and grants rewards before listing.

  • HODLer Airdrops: Rewards those who hold BNB in products like Earn or On-Chain Yields, generating initial exposure to the project.

These tools allow testing the real market interest and help filter projects with greater potential.

What can cause a delisting?

Binance has also tightened its criteria for keeping a token listed. Some reasons for a possible delisting include:

  • Lack of active development or abandonment of the project

  • Opacity in communication or sudden changes in governance

  • Persistently low volume or signs of manipulation

  • Unjustified alterations in tokenomics or legal issues

  • Security incidents, fraud, or misconduct from the team

These measures reinforce the confidence of both retail and institutional investors.

Why does this matter to you?

For investors, Binance's new system provides greater predictability and security. Seeing that a token is in Binance Alpha or in programs like Launchpool can be a sign that it has passed rigorous filters. It also allows you to follow red flags if a project is at risk of leaving the platform.

For developers, it represents a structured path to access the world's largest exchange. With solid fundamentals, an active community, and regulatory compliance, there is a clear route to scale.

Knowing how the current model works can help you identify gems before they explode... or to exit on time from projects that are losing support.

A safer and more professional ecosystem

With these changes, Binance makes its commitment to a more professional, transparent ecosystem aligned with global regulations clear. Strengthening the rules for the entry and permanence of tokens benefits everyone: users, developers, and the crypto market in general.

For those looking to navigate intelligently on the world's largest exchange, understanding this model is as important as analyzing a chart or reading a whitepaper.

#Lista #BinanceAlpha #Megadrop

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