**Trump Family Goes "All In" on $BTC Bitcoin After Being "De-Banked"**
Donald Trump Jr. revealed that the Trump family's deep dive into Bitcoin and cryptocurrency was driven by necessity after they were "de-banked" and cut off from traditional financial services during Donald Trump's political career. Speaking at the Bitcoin 2025 conference and in CNBC interviews, Trump Jr. explained that banks and insurers abruptly stopped working with the family once they entered politics, leaving them with limited access to financing despite their real estate background .
This exclusion pushed Trump Jr. and his brother, Eric Trump, to embrace crypto as an alternative. They saw blockchain technology as a way to bypass traditional systems they now viewed as "undemocratic" and unfair. Their advocacy eventually influenced former President Donald Trump, who shifted from calling Bitcoin a "scam" to supporting crypto legislation and investing heavily in the sector .
The family's crypto ventures now include Bitcoin mining through *American Bitcoin*, a USD-backed stablecoin (*USD1*), and investments via Trump Media & Technology Group. While critics question potential conflicts of interest, Trump Jr. insists their move was pragmatic: "We got into crypto not because it was the next cool thing, but out of necessity" .
The Trumps' pivot highlights how political and financial barriers can accelerate adoption of decentralized finance—and how crypto has become a Trump family enterprise.
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