1. What kind of splash?

    Is this a product launch, a protocol innovation, a bold statement, or a market move


  2. Who’s your audience?

    Crypto natives, institutions, regulators, skeptics, or mainstream users?


  3. What’s the message or breakthrough?

    Are you offering something that solves a current pain point (e.g., scalability, UX, regulation, DeFi safety)?


  4. How will you launch it?

    Through a stealth campaign, a big keynote, a social media blitz, partnerships?