LABUBU 3.0 was officially released at the end of April. Meanwhile, Pop Mart's market value also exceeded HKD 230 billion, surpassing luxury giant Kering Group. The global queuing phenomenon caused by this release has also attracted attention, with the Pop Mart APP briefly topping the shopping app charts in the US. Your daughter LABUBU is crazy!
In the year 2025, characterized by global economic downturn, consumption downgrade, and long-termism, Pop Mart has leveraged a market worth hundreds of billions with a little sprite priced under a hundred. This is not a toy company, it's a gambling company! No matter which IP address you open social media from, you can always find someone loving LABUBU.
The one who ignited this craze the earliest is Thai artist Lisa. There are even statistics showing that Lisa has posted various LABUBU styles up to 60 times on her IG stories. LABUBU's success today owes much to Lisa. Celebrities endorsing Chanel is work, but loving LABUBU is life. Under the influence of a global charming effect, the entire internet is buzzing.
But before getting into it, many players may have had a thought cross their minds: what exactly is so cute about a little sprite with pointy teeth and long ears? It is a little sprite created by Hong Kong illustrator Long Jia Sheng, living in the Nordic forest. It always makes a sly expression, with sharp teeth lined up, giving a mischievous feeling. But LABUBU has a kind heart, and its pranks are harmless. Compared to Disney's 90-minute movies that tell stories, LABUBU's worldview can be explained in three sentences.
The relatively blank background is a deliberate blank space left by Pop Mart when creating IP narratives. Without a strong binding to a story, the painting space on this canvas can be infinitely extended. The official will customize different shapes for LABUBU and will periodically collaborate with brands to cultivate the daughter into a star. Pop Mart is not a lottery company, but a celebrity management company.
The phenomenal explosion of LABUBU is closely related to the rampant popularity of bag accessories. The emergence of sugar gel plush has broken through the ceiling of circles, combining blind box business with accessories, riding the wave of the bag accessory trend, and Pop Mart has since become the biggest winner.
Creating more vibrant and interesting ways with limited bags is the emotional bounce LABUBU brings to contemporary people. Not only are you hanging LABUBU, but LABUBU is also hanging on you!
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