FIFA is about to allow billions of football fans around the world to manage their digital collectibles on a dedicated blockchain, built on the Avalanche network. The migration of FIFA Collect to this new blockchain, developed in partnership with Avalanche and Modex, marks a significant update in the entity's digital strategy.
This change aims to transform the way fans interact with digital collectibles, offering a more engaging and innovative experience while reinforcing FIFA's role in the revolution of blockchain technologies in sports.
New features
FIFA's partnership with Avalanche enables a customized layer 1 blockchain, created especially for digital collectibles. The initiative aims to ensure scalability, advanced security, and an enhanced experience for users of the FIFA Collect platform, which is expanding.
“… The FIFA Blockchain is built as a new layer 1 on Avalanche,” announced Avalanche on X (formerly Twitter) today.
A post on Avalanche's official blog presents the proposal for a layer 1 blockchain focused on the world of football, designed for high processing capacity and support for various digital assets.
As the inaugural application of the new network, the FIFA Collect platform will continue to host NFTs and football-themed experiences. Recurring digital releases highlight iconic moments, renowned athletes, and partnerships with international clubs, as shown on the FIFA Collect Release Page.
To ensure an efficient transition, FIFA chose Modex as the infrastructure provider and technical lead for the project. Modex will be responsible for building the technological foundation of the blockchain and improving the FIFA Collect marketplace. The partnership represents a relevant advance in FIFA's digital strategy.
This collaboration occurs in a context of increasing demand for digital assets linked to sports. With the migration to a customized network on Avalanche, FIFA aims to position itself for future innovations in the digital collectibles sector. By utilizing Avalanche's technology, the entity intends to expand its digital offerings and provide new ways to connect with fans.
The article FIFA will have digital collectibles on Avalanche's blockchain was first seen on BeInCrypto Brazil.
