He had +10%.
He wanted +20%.
He ended up -10%.
All because he said: “Just a little more.” 💸
This isn’t rare — it’s the most common trading mistake.
📊 According to behavioral finance studies:
🔹 Over 80% of retail traders hold losing trades longer than winning ones.
🔹 Greed activates the same brain areas as addiction.
🔹 Most traders don’t fail from bad analysis — they fail from emotional sabotage.
⚠️ Greed isn’t ambition — it’s a lack of discipline.
If you don’t define your exit, the market will do it for you.
Ask yourself before every trade:
🧠 “Do I have a reason to stay in, or am I just hoping for more?”