Nexo returns to the US market after a two-year absence, citing a more favorable regulatory environment driven by President Donald Trump’s administration.

The digital asset platform announced its re-entry at a private business event, highlighting its plans to offer a full suite of services to American clients once again.

Regulatory changes pave way for Nexo’s return

Nexo attributed its comeback to what it described as a major shift in the United States’ approach to crypto regulation. Co-founder Antoni Trenchev praised the Trump administration’s leadership, emphasizing that the country has become a place where innovation is encouraged rather than hindered. Trenchev stated that the company is determined to compete and succeed in the US market.

Previously, Nexo exited the country in 2023 following disputes with regulatory authorities over its Earn Interest Product, which was not registered in several states. At that time, the company said efforts to resolve had failed. Now, Nexo plans to reintroduce its core offerings, including crypto savings accounts with high yields, asset-backed credit lines, advanced trading options, and liquidity solutions for institutional clients.

Donald Trump Jr. attends Nexo event

The announcement event featured Donald Trump Jr., executive vice president of the Trump Organization, as a key speaker. Trump Jr. strongly supported cryptocurrencies and their role in maintaining the United States’ global economic leadership. He stressed the importance of regulatory clarity for the success of the crypto industry and emphasized the need to attract investment and entrepreneurship in this sector.

While there is no official information about any direct partnership between Nexo and the Trump Organization, Trump Jr.’s presence at the event suggested significant support from the Trump family. Israel’s Minister of Innovation, Science, and Technology, Gila Gamliel, also addressed the event, highlighting technology’s ability to bridge cultural and geographical divides.

Crypto investments surge under Trump administration

Nexo’s return comes amid a broader surge in crypto investment under the Trump administration. Since the beginning of 2025, 88 crypto deals valued at approximately $8.2 billion have been completed, according to the Wall Street Journal. Major deals include Tether, Cantor Fitzgerald, and SoftBank’s $3.6 billion launch of a Bitcoin holding company, Kraken’s $1.5 billion acquisition of futures broker NinjaTrader, and Ripple’s $1.25 billion purchase of broker Hidden Road.

Various crypto enterprises are growing their business activities in different regions throughout the nation. The cryptocurrency exchange OKX entered the US market with its US-based trading platform and other companies including Circle and Kraken plan to go public.

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