Don't sleep, today's large pork knuckle rice is here again. The new phase of Binance IDO @okzoo_app starting at 4 PM Beijing time is quite interesting. Let's discuss the new participation mechanism of this phase and the project itself, and finally, I have some side remarks about potential airdrop design trends in the coming months.

1️⃣ Analysis of the new participation mechanism in this phase

The participation requirement for this phase is: at least 45 points

- Binance Alpha Points, this point system is based on users' activity in the Binance wallet (such as trading, participating in events, etc.) rather than merely the balance ratio. P1 is a guide for checking points.

- P2 is a chart that briefly introduces how an individual retail investor can interact to acquire points, chart source @softlipa1018, thanks for the organization.

This points mechanism is also being used for the first time. For a long time, Binance IDOs have become a low-cost way to farm, resulting in many projects' tokens being handed over to studios with no cost or even low cost. Moreover, users participated in IDOs based on Binance's endorsement rather than the quality of the projects themselves, leading to a negative spiral where tokens got dumped immediately after launch.

Although I feel that the projects on Binance IDO are 'mixed quality,' many previous IDO projects were greatly affected by this. After participation, they did not gain users or reward a real community, which is a complete exploitation of resources.

As for the points mechanism, what are its advantages and disadvantages:

- The advantage is that it can effectively promote the adoption of the Binance wallet.

- The disadvantage is that after the rules are transparent, studios can target score farming. If the IDO rules remain unchanged and qualification is based on points, future project airdrop tokens will again fall into the situation where studios obtain the tokens and dump them immediately.

This is a problem that Binance needs to consider carefully. I have always believed that how to allow the industry to develop better is Binance's responsibility. However, the current IDO model is also a double-edged sword. Balancing 'adoption of the Binance wallet - Binance's own interests,' 'distribution of project tokens - the interests of the project party,' and 'user participation rewards - the interests of real community users' all impacts the future development of the industry.

2️⃣ The first phase of the points mechanism project @okzoo_app

As the IDO project under the first phase of the points mechanism, the participation performance of this project will directly affect the expectations of subsequent projects using the points mechanism. So let's see what this project is actually doing.

- The most important token economics

-- From the IDO allocation perspective, the IDO portion is 20,000,000 $AIOT, accounting for 2% of the total supply.

- An additional 10,000,000 $AIOT will be used for future market promotion.

In other words, from the current public information, the initial circulation is only 3%.

- What the project OKZOO is doing:

-- Initially started with mini-game plugins, now transforming into a DePIN project, focusing on #AIoT (Artificial Intelligence of Things) and #DePIN track, with the token ticker AIOT derived from the English abbreviation of Artificial Intelligence of Things.

-- The project builds a decentralized environmental data network through self-developed P-mini AIoT hardware.

-- Products and progress: V2 virtual pet AI application: a virtual pet driven by real environmental data (such as air quality, weather, etc.), which has attracted 12 million users, demonstrating strong community appeal.

-- Hardware strength: OKZOO self-produces P-mini hardware, which has a significant scaling advantage compared to DePIN projects relying on third-party supply chains.

The above analysis of the project mainly comes from research reports and public information provided by Rhythm. I will put the research report link in the comments. Based on the above judgment, I will keep an eye on the opening after 6 PM.

3️⃣ Airdrop trends in the coming months

This point needs to start from the analysis of OKX wallet and Binance wallet. The advantages and disadvantages of both are very clear:

- The OKX wallet product team is down-to-earth and understands users' operational habits better, but the Binance wallet is still relatively far from the community, so creating degen-style products is quite strange.

- However, OKX wallet is too far from the most important aspect, 'assets,' while Binance wallet directly uses assets to grasp users.

On the OKX side, there are also some similar interactive activities like Cryptopedia, but the biggest difference from Binance IDO's task-based approach is:

1. Too delayed satisfaction; the positive feedback mechanism is not fast enough.

2. Too far from asset distribution; only a small portion of rewards is distributed to users, leading to a lack of user stickiness.

At the same time, the task-based model for obtaining IDO qualifications may be more suitable for the current environment. The airdrop model has clearly regressed in the current market version, so project parties must design the mechanism to be strongly related to their secondary performance and buying support to have a chance for TGE to succeed.

For retail investors, the past labor-intensive airdrop farming is likely over; in a bear market, if you want to make money, you must reach into your pocket to farm.