February 2025: Bitcoin holdings increased to over 2,000 coins, with a market value of approximately $9.6 million.
II. Strategic Background and Market Impact
Strategic Transformation
Metaplanet was originally a hotel operator and transitioned to a "Bitcoin-first" company in 2024, emulating MicroStrategy (now named Strategy) by adopting Bitcoin as its core reserve asset to hedge against the depreciation of the yen and risks associated with traditional business.
The company’s official website clearly positions Bitcoin as a "non-political currency" and has established a strategic advisory committee, appointing Donald Trump’s son, Eric Trump, as an advisor to promote Bitcoin financial innovation.