🟡 Google tightens the screws: crypto advertising in Europe — only with a license
Starting April 23, Google is introducing new rules for crypto advertising in Europe.
Now exchanges and wallets are required to:
• Have a license under MiCA or CASP status
• Pass Google certification
• Consider national regulations in addition to general EU rules
📍 Will affect almost all of Europe: Germany, France, Italy, Spain, and others.
• First violation — warning
• Blocking — not earlier than 7 days
🛡 Experts note the pros and cons:
More protection against scams
– Smaller players will find it difficult to meet the requirements, the market may become even more centralized
The impact on the crypto market is mixed: cleaning up the junk is beneficial, but barriers for startups are increasing.
Subscribe — we explain what can now be promoted in Ads and what cannot be promoted anymore 🟡
