Theme: Social Media Management in the Company
. WHAT IS SOCIAL MEDIA MANAGEMENT?
Social media management is the process of administering, planning, creating, and analyzing content on digital platforms to achieve a specific goal, whether it be engagement, sales, brand recognition, or customer loyalty.
Social media are direct communication channels between companies and consumers, allowing real-time interactions. The success of a brand on these platforms depends on effective management, which involves creating relevant content, customer service, and performance analysis.
Example:
A clothing store that posts photos of new products on Instagram, answers questions in the comments, and uses paid ads to reach more customers is engaging in social media management.
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