#BSCUserExperiences -User experience or UX (from English: user experience) is the sum of knowledge, skills, and impressions gained by the user after interacting with a specific service or product of the brand. $BSW
Key principles of UX
User experience, unlike customer experience, has a narrower focus. It is exclusively centered around a specific service, product, or function. Look at the screenshot below to better understand what UX is. $BNB
UX helps improve customer satisfaction, increase their loyalty, and convey the product's value. A quality user experience is always based on the interests, preferences, and needs of the user. However, due to the continuously growing competition and numerous offers in the market, designers often focus on impressions and the wow effect. This leads to interactions with the product or service becoming complicated for potential buyers, and they cannot achieve the desired result.
The main task of user experience is to provide users with an excellent interaction experience with the product and help solve the task at hand. Familiarize yourself with the key principles of #UX design.
Scale. This principle states that significant elements should be larger to emphasize their importance.
Visual hierarchy. It implies an arrangement of elements that allows for quick identification of the most and least important information. Visual hierarchy is responsible for ease of perception, usability, and balance.
Context. This principle states that the circumstances under which a user will apply the service or product are extremely important. Depending on the physical environment, perception and usage options change. Context allows for analyzing conditions and developing the most effective design.
Contrast. It implies combining radically different elements and color solutions to draw users' attention to important information, emphasize it, and motivate users to take action.
Gestalt principles. The human brain perceives new images by comparing them with previous ones. It identifies objects based on their overall shape and only then the constituent details. Therefore, in a mass of spots, we can recognize a dog, and in a cloud, a giraffe, a bird, or another object. Gestalt principles are the psychology of visual perception applied in design to achieve desired goals.
Usability. Systematic testing of product usability is the key to ensuring that the target audience will be satisfied with the interaction with the brand. Learn more about usability assessment criteria.
How to improve UX
Follow the recommendations below to enhance your clients' user experience. $TRB
Analyze your target audience. Conduct market research and create a detailed profile of the potential buyer. Study the needs, interests, pains, and tasks of users. The collected information will allow you to put yourself in the potential client's shoes and look at the product or service through their eyes.
Create a customer journey map. #CJM will help understand how the target audience finds the company's product, how they interact with it, and what problems arise for them.
Analyze your UX. Choose key metrics and analyze the user experience of existing users. This way, you can identify design flaws and formulate goals.
Conduct a brainstorming session. Brainstorming helps find non-obvious solutions to the tasks at hand. Familiarize yourself with brainstorming techniques and the stages of its implementation in this article.
Test the changes. Gather a focus group and analyze the decisions made through feedback.
Investments in UX help increase user loyalty, enhance their satisfaction level, and minimize errors. Regularly analyze user experience metrics to track the effectiveness of changes made and move in the right direction. #Follow_Like_Comment 😉!
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