#GameStopBitcoinReserve GameStop has made waves by adding Bitcoin to its treasury reserve, a move approved unanimously by its board on March 25, 2025. With $4.76 billion in cash reserves, the video game retailer is pivoting from its struggling retail roots, joining firms like MicroStrategy in embracing Bitcoin as a hedge against inflation. CEO Ryan Cohen’s cryptic hints, including a photo with Bitcoin advocate Michael Saylor, fueled speculation, now confirmed. The announcement sparked a 6-13% surge in GME stock, despite a 28% Q4 revenue drop. Investors see this as a bold play to transform GameStop into a crypto-driven gaming titan.
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