• The service required approval from the Spanish securities regulator to launch in Spain. Now through the BBVA application clients can directly invest in bitcoin and ether and safely store them in their accounts. The service is aimed at both experienced crypto investors and newcomers looking to enter the cryptocurrency market.

With the introduction of these services, BBVA aims to establish itself as a pioneer in digital financial services in Spain. This move will allow it to meet the growing demand for #cryptocurrency investments and provide its customers with modern, secure and convenient solutions. BBVA is also strengthening its market position by actively supporting the trend of digitalization in the financial sector. In an #interview CVJ. CH, Lucas A. Ellet, managing partner of GenTwo, talks about his career and capitalization.

BBVA's decision could cause a domino effect, forcing other Spanish and European banks to introduce similar services. This is likely to lead to greater adoption of cryptocurrencies in the traditional financial sector and increase competition for innovative financial products. In addition, the introduction of such services will increase customer confidence in #digital assets and pave the way for further regulatory changes.

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