#BTC🔥🔥🔥🔥🔥 Fintech company Meliuz, known for its cashback services and financial technologies, announced on March 6, 2025, the start of investments in Bitcoin. The Board of Directors approved a new treasury strategy, allowing up to 10% of its cash assets to be converted into cryptocurrency.
As part of the first step, the company purchased 45.72 BTC at an average price of $90,296 per coin — the total amount of the transaction was about $4.1 million. According to Meliuz representatives, this strategy is aimed at long-term preservation and enhancement of shareholder value. The company intends to use Bitcoin as a means of protection against inflation and the weakening of national currencies.
To implement this initiative, a Strategic Bitcoin Committee has been established. Its task is to analyze new opportunities, monitor purchases, and develop guidelines for further investments. The company is also considering making the first cryptocurrency a key strategic asset in its treasury.
