Who is Microstrategy ( MSTR ) ?

MicroStrategy, now known as Strategy, is a U.S.-based business intelligence and software company founded in 1989 by Michael J. Saylor. The company provides enterprise analytics, mobile software, and cloud-based solutions.

As of February 24, 2025, Strategy holds approximately 499,096 bitcoins, acquired at an average price of $62,473 per bitcoin, totaling an investment of about $27.954 billion. This substantial investment reflects the company's strategy to adopt bitcoin as its primary treasury reserve asset.

Despite recent fluctuations in bitcoin's price, Strategy's bitcoin holdings remain profitable, with an average purchase price of $66,300 per bitcoin and an unrealized profit of $10.65 billion at bitcoin's current price of about $87,000. However, the company's stock has experienced volatility, reflecting its significant exposure to bitcoin's price movements.

Michael Saylor, the company's founder and Executive Chairman, is a prominent advocate for bitcoin, viewing it as a superior store of value compared to traditional assets like gold.

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