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Centralized exchanges (CEX) like Binance, Bybit, and others do not have direct “artificial intelligence” that would adjust prices individually for each trader. However, there are mechanisms that can create such an effect, especially for retail traders:

1. Market makers and algorithmic trading

Exchanges work with market makers, large players who provide liquidity. They use algorithms that adapt to market behavior and can move the price based on large purchases or sales.

2. Liquidity glass and spreads

When you buy or sell, orders are executed at the best available prices in the order book. If liquidity is low, even a small trade can cause a price jump.

3. Manipulation by large players ("whales")

Large players may use strategies such as Stop Hunting, artificial pump/dump and other methods to create the impression that the price is “against you”.

4. The Casino Effect - The Psychology of Trading

Trading is all about perception: when a trader loses, they tend to think that the market is against them. However, in reality, the market is chaotic, and without a clear strategy, many people experience the feeling that “the price is going against them.”

Conclusion

Exchanges do not "adjust" the price for each individual, but the market can indeed move in a way that feels like it is going against you. This is due to the work of market makers, large capital, and the structure of the market itself. To minimize this effect, it is important to:

• Do not enter into trades based on emotions.

• Use stop losses and trailing stops.

• Understand the mechanics of liquidity and market manipulation.

If you have had several of these situations in a row, you may want to reconsider your entry strategy.

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