BlackRock's investment took place one day after the world's largest Bitcoin holder rebranded from MicroStrategy to Strategy.

BlackRock has increased its stake in Michael Saylor's Strategy, reinforcing the growing institutional interest in Bitcoin.

BlackRock, the world's largest asset manager with over $11.6 trillion in assets under management, has increased its stake in Strategy to 5%, according to a filing on February 6 with the U.S. Securities and Exchange Commission.

BlackRock's increasing stake in Saylor's company came one day after MicroStrategy rebranded to Strategy and adopted a Bitcoin-themed visual marketing plan.

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